Develop and coordinate the implementation of comprehensive marketing strategies for Cleveland Clinic Neurology Institute
Analyze background information, data, and manage the implementation of various marketing strategies
Assume project management responsibilities for individual programs or projects
Monitor, research and analyze political, legal, and regulatory environment affecting areas of assigned responsibility
Conduct costing, pricing analysis for existing and proposed services where applicable, and survey competitors' pricing and reimbursement experience
Interface with appropriate departments and divisions to obtain strategic information critical to marketing tactics
Assist the Marketing Manager in the development and evaluation of comprehensive marketing strategies and direct the implementation of marketing tactics
Monitor the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports
Provide information to Cleveland Clinic departments and divisions regarding updates to marketing tactics
Guide the day-to-day work of Marketing Coordinators, Marketing Specialists, Fellows and interns when assigned
Utilize research, manage the implementation and apply the results to the planning process to develop current marketing strategies
Participate in the assessment and development of proposed new services that evolve from market research analysis
Requirements
Bachelor’s degree in marketing, communications or a related field
Minimum of 3 years of program development, marketing, and project management skills
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