Hybrid Marketing and Business Development Manager

Posted 2 months ago

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About the role

  • Marketing & Business Development Manager contributing to growth strategies for Wenger Corporation, a leader in music education and performing arts products. Overseeing marketing plans, campaigns, and cross-functional collaborations.

Responsibilities

  • Developing and implementing marketing plans that actively incorporate customer insights and feedback, ensuring strategies are thoughtfully aligned with evolving user needs
  • Directing and executing integrated marketing campaigns across digital, social, and email platforms, closely monitoring campaign metrics to maximize user engagement, conversion rates, and revenue generation
  • Managing, coaching, and holding accountable the Content creator/social media coordinator and Digital content project manager
  • Driving successful launches of new products and features by leading marketing, events, sponsorships, promotions and PR efforts
  • Collaborate cross-functionally to develop and execute results-oriented go-to-market plan
  • Overseeing agency partnerships: assign projects, negotiate contracts, and rigorously evaluate agency performance
  • Negotiating and securing high-impact contracts with celebrities and influencers to obtain strategic endorsements
  • Planning and leading events that capture the attention of potential users, foster credibility, and propel both engagement and sales conversion

Requirements

  • 10+ years of progressive experience in marketing, business development, or sales
  • A proven track record of driving growth through direct marketing initiatives and strategic partnerships
  • Strong communication, negotiation, and relationship management skills with the ability to influence at all levels
  • Experience managing and developing small, high-performing teams
  • A background working with consumer or subscription-based business models
  • Proficiency with marketing, analytics, and design tools such as Google Analytics, Shopify, and familiarity with Adobe Creative Suite
  • Experience in content creation, brand development, and digital marketing execution
  • Strong project management and budgeting skills with the ability to manage multiple initiatives
  • Proven leadership in mentoring teams and managing agency or partner relationships
  • Strategic thinker with experience in business development, contract negotiation, and market analysis

Benefits

  • Paid Time Off
  • 9 Paid Holidays
  • Generous Profit Sharing
  • Medical, Dental and Vision Insurance
  • Spending Accounts – HSA, FSA, DCFSA
  • Company Paid Short-term and Long-term Disability Insurance
  • 401k Retirement Plan with Company Match
  • Company Paid Life Insurance
  • Supplemental Life Insurance
  • Employee Assistance Program
  • Tuition Reimbursement Program

Job title

Marketing and Business Development Manager

Job type

Experience level

SeniorLead

Salary

$101,000 - $153,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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