Marketing & Business Development Manager contributing to growth strategies for Wenger Corporation, a leader in music education and performing arts products. Overseeing marketing plans, campaigns, and cross-functional collaborations.
Responsibilities
Developing and implementing marketing plans that actively incorporate customer insights and feedback, ensuring strategies are thoughtfully aligned with evolving user needs
Directing and executing integrated marketing campaigns across digital, social, and email platforms, closely monitoring campaign metrics to maximize user engagement, conversion rates, and revenue generation
Managing, coaching, and holding accountable the Content creator/social media coordinator and Digital content project manager
Driving successful launches of new products and features by leading marketing, events, sponsorships, promotions and PR efforts
Collaborate cross-functionally to develop and execute results-oriented go-to-market plan
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