Digital Marketing Specialist developing strategic digital marketing campaigns across social media, SEO, and content. Managing campaign performance and fostering audience growth with insights-driven strategies.
Responsibilities
Create, manage, and optimize digital marketing campaigns across platforms like social media, email, and search engines.
Develop engaging content for social media, blogs, and websites to support marketing objectives.
Conduct keyword research and implement SEO strategies to improve organic search rankings.
Monitor and analyze campaign performance using tools like Google Analytics to provide actionable insights.
Collaborate with cross-functional teams to align marketing efforts with organizational goals.
Moderate online communities and manage social media interactions to maintain brand consistency.
Set up and track advertising campaigns, ensuring budget efficiency and goal alignment.
Stay updated on digital marketing trends to recommend innovative strategies.
Requirements
Bachelor’s degree in Marketing, Business Administration, or Communications is preferred.
3+ years of experience in digital marketing, social media management, or related roles.
Proficiency in tools like Google Analytics, Google Ads, Hootsuite, or similar platforms.
Strong knowledge of SEO best practices
Excellent written and verbal communication skills for crafting compelling content.
Ability to analyze data and derive insights to optimize campaign performance.
Strong organizational skills and attention to detail in managing multiple campaigns.
Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
Benefits
HMO, Dental, and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more!
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