Senior Marketing Specialist focused on customer marketing initiatives for Merpay, leading strategies for customer acquisition and engagement.
About the role
- Digital Marketing Specialist developing strategic digital marketing campaigns across social media, SEO, and content. Managing campaign performance and fostering audience growth with insights-driven strategies.
Responsibilities
- Create, manage, and optimize digital marketing campaigns across platforms like social media, email, and search engines.
- Develop engaging content for social media, blogs, and websites to support marketing objectives.
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Monitor and analyze campaign performance using tools like Google Analytics to provide actionable insights.
- Collaborate with cross-functional teams to align marketing efforts with organizational goals.
- Moderate online communities and manage social media interactions to maintain brand consistency.
- Set up and track advertising campaigns, ensuring budget efficiency and goal alignment.
- Stay updated on digital marketing trends to recommend innovative strategies.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or Communications is preferred.
- 3+ years of experience in digital marketing, social media management, or related roles.
- Proficiency in tools like Google Analytics, Google Ads, Hootsuite, or similar platforms.
- Strong knowledge of SEO best practices
- Excellent written and verbal communication skills for crafting compelling content.
- Ability to analyze data and derive insights to optimize campaign performance.
- Strong organizational skills and attention to detail in managing multiple campaigns.
- Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
Benefits
- HMO, Dental, and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
- Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
- Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more!
Job title
Job type
Experience level
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Not specified
Degree requirement
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