Global Digital Marketing Senior Manager leading AI - driven strategies to enhance brand presence and consumer experiences. Collaborating with teams to optimize digital marketing campaigns across various channels.
About the role
- The Manager, Digital Marketing leads the development and execution of digital strategies for Fresenius Kabi’s U.S. commercial business
- Partnering with product marketers and cross-functional teams, this role drives omnichannel activation, customer orchestration, and adoption of digital platforms to deliver connected, targeted campaigns from engagement to conversion.
- Key responsibilities include project management, stakeholder alignment, process improvement, and data-driven campaign optimization—requiring strong collaboration, hands-on digital expertise, and a proactive, solution-oriented mindset.
- Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
- Project management responsibilities in the development of new websites, product microsites, and portals.
- Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
- Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
- Strong comfort level with data aggregation within a regulated industry.
- Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
- Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
- Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics.
- Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
- Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through.
- Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements.
- Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
- Keep Marketing teams updated on digital trends and their practical business benefits.
Requirements
- Bachelor’s degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
- 5+ years related experience in digital marketing analytics with a focus on campaign management.
- Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred.
- Experience collaborating with digital marketing to establish user requirements
- Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
- Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
- Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager
- Able to manage and prioritize multiple complex projects with demonstrated time management skills.
- Excellent organizational skills accompanied with strong project management, and planning skills.
- Must possess strong analytical skills with attention to detail and accuracy.
- Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment.
- Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude.
- Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information.
- Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
- Ability to work flexible hours and weekends to meet business/customer needs.
Benefits
- medical, dental and vision coverage
- life insurance
- disability
- 401K with company contribution
- wellness program
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