Hybrid Manager, Digital Marketing

at Fresenius Kabi USA

• Job title: Manager, Digital Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM, ERP, SFDC
• Location requirements: Hybrid, Lake Zurich, United States

About the role

• Manager of Digital Marketing leading digital strategies for U.S. commercial business at Fresenius Kabi. Focused on omnichannel activation and campaign optimization with cross-functional collaboration.

Responsibilities

• The Manager, Digital Marketing leads the development and execution of digital strategies for Fresenius Kabi’s U.S. commercial business
• Partnering with product marketers and cross-functional teams, this role drives omnichannel activation, customer orchestration, and adoption of digital platforms to deliver connected, targeted campaigns from engagement to conversion.
• Key responsibilities include project management, stakeholder alignment, process improvement, and data-driven campaign optimization—requiring strong collaboration, hands-on digital expertise, and a proactive, solution-oriented mindset.
• Engage collaboratively with marketing teams to optimize digital campaigns and establish key performance indicators to help assess success and determine opportunities for enhancements.
• Project management responsibilities in the development of new websites, product microsites, and portals.
• Collaborate with business owners to ensure optimal product content and SEO resides on US website pages.
• Manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
• Strong comfort level with data aggregation within a regulated industry.
• Assist in the development and analytics of Omnichannel Marketing strategies for new markets (i.e., BioPharma, brand, consumer-facing).
• Using Salesforce, Veeva, Pardot, etc. to develop creative solutions and enhance customer engagement.
• Proficient in reading data, Google Analytics, SEMRush, Lookerstudio, and other back-end tools to support digital communication and metrics.
• Collaborate with key stakeholders from IT, Marketing, Operations, and Data Analytics teams to develop system alerts and data sharing.
• Partner with Sales team to refine the lead qualification process, ensuring alignment that leads to sales adoption and follow through.
• Work with Marketing teams and agencies to support digital advertising, including retargeting campaigns and high performing ad placements.
• Collaborate with agencies and/or vendors, as necessary, to deliver comprehensive program evaluations and recommendations.
• Keep Marketing teams updated on digital trends and their practical business benefits.

Requirements

• Bachelor’s degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
• 5+ years related experience in digital marketing analytics with a focus on campaign management.
• Experience working in a highly regulated industry (i.e., pharmaceuticals, finance, insurance, banking) is preferred.
• Experience collaborating with digital marketing to establish user requirements
• Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
• Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
• Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager
• Able to manage and prioritize multiple complex projects with demonstrated time management skills.
• Excellent organizational skills accompanied with strong project management, and planning skills.
• Must possess strong analytical skills with attention to detail and accuracy.
• Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment.
• Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude.
• Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information.
• Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
• Ability to work flexible hours and weekends to meet business/customer needs.

Benefits

• medical, dental and vision coverage
• life insurance
• disability
• 401K with company contribution
• wellness program