TO
TopazMarketing Lead
Lead Marketing LATAM responsible for building and leading marketing strategy within Topaz's fintech ecosystem. Requires strategic leadership and engagement across Latin America.
About the role
- Responsible for day-to-day execution and optimization of email, push and SMS communications.
- Build simple and complex multi-channel marketing campaigns in Iterable, including setting up experiments and conditional splits, using data in API event payloads and user profile attributes.
- QA campaign builds/journeys to ensure development output meets campaign requirements.
- Ensure all campaign business requirements are documented and translated into technical requirements.
- Collaborate directly with teams to gather campaign requirements, identify opportunities for optimization and deliver campaigns and journeys to meet provided business requirements.
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
- Post launch validation of campaign send counts and performance.
- Provide insights and subject matter expertise on campaign execution.
Requirements
- 2+ years of experience in lifecycle marketing campaign execution. Applicants without direct experience creating and deploying email, Push and/or SMS will not be considered.
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
- Direct experience coding HTML/CSS for email, including using Litmus or EoA to test and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
- Ability to set-up A/B tests and advanced segments to provided spec and troubleshoot.
- Working knowledge of API events and webhooks.
- Working knowledge of lifecycle marketing best practices.
- Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects.
Benefits
- Flexible time off
- Comprehensive health coverage
- Competitive salary
- Paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts
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