Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Marketing Analyst optimizing email and notification campaigns at Afya. Collaborating with teams for continuous performance improvement in Brazil.
Responsibilities
- Manage, execute, and optimize email marketing campaigns using tools such as Braze, ActiveCampaign, Mailchimp (or similar).
- Configure, monitor, and optimize push notification campaigns. Conduct A/B tests to optimize sends and communications.
- Monitor performance metrics (open rate, clicks, conversions, etc.) and generate insights for continuous improvement.
- Organize workflows and track tasks using Jira and other project management systems.
- Maintain ongoing interaction with the Operations team and Lifecycle teams across different business units, ensuring alignment and integration of strategies.
- Participate in planning the campaign calendar and coordinating deliveries with internal teams.
- Support contact list segmentation and the maintenance of data quality.
Requirements
- Bachelor's degree completed or in progress in Marketing, Communications, Advertising, Business Administration, or related fields.
- Experience with email marketing tools (Braze, ActiveCampaign, Mailchimp or similar).
- Familiarity with task/project management tools (Jira, Trello, Asana, etc.).
- Knowledge of digital campaign metrics (CTR, open rate, conversion, etc.).
- Basic understanding of lead segmentation and contact list management. Interest in learning and applying optimization and experimentation techniques (A/B testing).
- Organized, detail-oriented, and strong interpersonal communication skills.
- Knowledge of marketing automation and integrations between tools.
- Basic HTML/CSS skills for editing email templates. Experience with data analysis tools such as Google Analytics, Looker, or similar.
Benefits
- Meal allowance / meal voucher
- Flexible working hours and arrangements (for Remote positions)
- Commuter allowance (for Hybrid or On-site positions)
- Profit-sharing (PLR)
- Multibenefits: Flexible benefit via Flash Card to use as you prefer
- Gympass / Wellhub
- Psicologia Viva (online platform for consultations with psychologists and nutritionists)
- Health and Dental plan
- Life insurance
- Extended parental leave (up to 6 months for mothers and 20 days for fathers)
- Rede D'Ór: support and important information for maternal and newborn health through a network of accredited nurses
- Partnership with SESC in your region (offers programs in education, health, culture, leisure, and social assistance)
- Birthday Day Off (one day off to take on your birthday or during your birthday month)
- Platform with a wide range of courses to enhance your skills (UCA)
- Language academy (AIA)
- Leadership development program
- Mentorship for Afya Women (MMA)
- Discounts on undergraduate and graduate courses at Afya’s educational units
Job title
Job type
Experience level
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Degree requirement
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