Senior Product Marketing Analyst responsible for orchestrating complete product launch cycles at Terra. Collaborating with growth teams to maximize conversion and streamline launch processes.
About the role
- Marketing leader responsible for driving integrated campaigns across North America. Leading a team while ensuring alignment with sales priorities and measurable pipeline contributions.
Responsibilities
- Drive end-to-end execution of integrated campaigns within your region — spanning events, trade shows, ABM, digital, partner, email, and customer marketing. Adapt global strategies to regional market dynamics, ensuring alignment with sales priorities and measurable pipeline contribution.
- Lead and develop a small but high-performing regional marketing team. Set clear priorities, provide coaching and mentorship, and foster accountability to deliver against campaign, pipeline, and revenue goals. Guide your team in executing integrated marketing initiatives across their regions in NA and LATAM, ensuring consistency, excellence, and alignment with global strategy while empowering them to tailor execution to local market challenges and opportunities.
- Collaborate with Sales, Client Success, Product and Growth Operations teams to build regional plans and identify marketing levers by territory to drive
- Partner with teammates to ensure regional event strategy is aligned, well-executed and driving measurable results.
- Support co-marketing initiatives with key distributors and participate in quarterly business reviews to align on pipeline targets, messaging, and campaign execution.
- Activate local customer advocacy, loyalty, and upsell campaigns. Capture customer insights and feed into marketing and product feedback loops.
- Run digital and content campaigns tailored to North American buyers. Customize global programs and execute ABM strategies for strategic accounts. Partner with Sales to deliver the right assets, outreach kits and follow-up tools with clear expectations on lead conversion and pipeline impact. Ensure full enablement of each campaign, including templates, landing pages, nurture flows and post-program reporting.
- Track performance and ROI of programs across campaigns, events, ABM, and partner activities. Use data to iterate quickly and adjust tactics based on what’s working.
Requirements
- 7+ years in B2B marketing, with a proven track record of regional ownership in North America.
- Connects marketing activity directly to revenue impact — pipeline targets, conversion rates, ROI tracking.
- Moves fast from idea to execution — across campaigns, events, ABM, and partner programs.
- Adapts global strategies to local opportunities — tailoring channels, content, and cadence for North & South American buyers.
- Collaborates cross-functionally with sales, client success, product, and partners — with clarity and accountability.
- Communicates with precision — clear writing, strong presentations, confident influence.
- Thrives in dynamic environments — always learning, optimizing, and pushing for better outcomes.
- Proven track record in field, regional, or growth marketing roles with measurable pipeline impact.
- Experience owning campaigns, events, and follow-through — from outreach to conversion.
- Fluent in HubSpot or similar marketing automation and CRM tools.
- Experience in connected tech, IoT, or industrial B2B an asset
- Hybrid preferred, based in Calgary HQ
- Travel within North America required for regional events and team meetings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Analista de Trade Marketing na RD Saúde, responsável por estratégias de trade e relacionamento com fornecedores. Focado em e - commerce e desenvolvimento de categoria.
Marketing Insights Lead transforming client marketing questions into clear recommendations. Collaborating with stakeholders and utilizing analytical skills to drive growth and insights.
Intern supporting marketing and business development teams at Lefosse law firm in São Paulo. Tasks include content production, market research, and administrative support.
Trade Marketing Specialist for O Boticário and Eudora stores in São Paulo and Southern Brazil. Analyzing commercial health and executing sales strategies in retail environments.
Marketing Intern at Alloy engaging in content production and video editing for social media channels. Assisting the marketing team to enhance overall digital presence.
Coordinator for creator marketing campaigns at leading global communications firm. Supporting execution, managing timelines, and coordinating with creators in a dynamic environment.
Marketing Manager planning and executing campaigns for a global legal software company. Collaborating with various teams to achieve business growth objectives while managing events across APAC and the Middle East.
Marketing Analyst at CEAPE Brasil structuring marketing actions and driving community engagement initiatives across digital platforms. Analyzing data and metrics to propose improvements and growth.
Experience Marketing Specialist at Avaron shaping product positioning and launches through consumer insights and marketing strategies in a cross - functional EMEA team.