Drive end-to-end execution of integrated campaigns within your region — spanning events, trade shows, ABM, digital, partner, email, and customer marketing. Adapt global strategies to regional market dynamics, ensuring alignment with sales priorities and measurable pipeline contribution.
Lead and develop a small but high-performing regional marketing team. Set clear priorities, provide coaching and mentorship, and foster accountability to deliver against campaign, pipeline, and revenue goals. Guide your team in executing integrated marketing initiatives across their regions in NA and LATAM, ensuring consistency, excellence, and alignment with global strategy while empowering them to tailor execution to local market challenges and opportunities.
Collaborate with Sales, Client Success, Product and Growth Operations teams to build regional plans and identify marketing levers by territory to drive
Partner with teammates to ensure regional event strategy is aligned, well-executed and driving measurable results.
Support co-marketing initiatives with key distributors and participate in quarterly business reviews to align on pipeline targets, messaging, and campaign execution.
Activate local customer advocacy, loyalty, and upsell campaigns. Capture customer insights and feed into marketing and product feedback loops.
Run digital and content campaigns tailored to North American buyers. Customize global programs and execute ABM strategies for strategic accounts. Partner with Sales to deliver the right assets, outreach kits and follow-up tools with clear expectations on lead conversion and pipeline impact. Ensure full enablement of each campaign, including templates, landing pages, nurture flows and post-program reporting.
Track performance and ROI of programs across campaigns, events, ABM, and partner activities. Use data to iterate quickly and adjust tactics based on what’s working.
Requirements
7+ years in B2B marketing, with a proven track record of regional ownership in North America.
Connects marketing activity directly to revenue impact — pipeline targets, conversion rates, ROI tracking.
Moves fast from idea to execution — across campaigns, events, ABM, and partner programs.
Adapts global strategies to local opportunities — tailoring channels, content, and cadence for North & South American buyers.
Collaborates cross-functionally with sales, client success, product, and partners — with clarity and accountability.
Communicates with precision — clear writing, strong presentations, confident influence.
Thrives in dynamic environments — always learning, optimizing, and pushing for better outcomes.
Proven track record in field, regional, or growth marketing roles with measurable pipeline impact.
Experience owning campaigns, events, and follow-through — from outreach to conversion.
Fluent in HubSpot or similar marketing automation and CRM tools.
Experience in connected tech, IoT, or industrial B2B an asset
Hybrid preferred, based in Calgary HQ
Travel within North America required for regional events and team meetings
Job title
Interim Team Lead, Regional Marketing – North & South America
Field Marketing Manager creating marketing plans and coordinating events for Arctic Wolf's cybersecurity offerings. Collaborating with sales teams and channel partners to enhance demand generation in the Southeast region.
Marketing Intern supporting administrative processes and marketing demands for Reckitt's brands. Involves research, material coordination, and market analysis within regional scope.
Marketing Manager for Local Restaurant Marketing at L’Osteria, creating campaigns to enhance brand presence and collaborate with restaurants. Responsible for project management and improving marketing tools.
Associate Director for US Payer Marketing focusing on developing market access strategies. Collaborating across multiple teams to ensure effective product launch and accessibility.
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
Marketing Analyst role at Santillana focusing on educational brand communication and market presence. Involves creating and managing strategies for promoting products and services.
Marketing Strategist developing digital strategies for product launches at Grupo ICOM, a business education and marketing firm specializing in dentistry.
Especialista em Trade Marketing liderando o desenvolvimento e gestão em canal farmacêutico. Focado em parcerias estratégicas e crescimento sustentável através de ações de market share.
Responsable Marketing développant des plans pour Atos Medical dans le domaine de la santé. Gérant une équipe tout en coordonnant avec l’équipe de direction pour atteindre des objectifs marketing.