PC
Senior System Analyst driving AI - driven transformation in finance processes for a 500+ staff Finance Group. Leading initiatives in business process reengineering, AI application integration, and operational efficiency.
About the role
- Oversee digital analytics and tracking.
- Drive the implementation, governance, and quality assurance (QA) of our digital tracking across products and campaigns, ensuring data and attribution are reliable for informed decision-making.
- Generate actionable insight.
- Analyse end‑to‑end digital performance and translate findings into clear recommendations; facilitate performance conversations with teams and follow through to impact.
- Observe and improve the performance of user-facing digital platforms.
- Track SEO and on‑site search performance across our user-facing digital channels; surface technical and content opportunities with the Product Manager to protect and grow organic reach.
- Embed measurement in delivery.
- Work with Product & Platforms, Content and Marketing to design tracking early (requirements, tagging, UTMs, data layers) so projects and campaigns launch with robust measurement in place.
- Evaluate tests and changes.
- Support measurement planning and post‑implementation analysis for experiments, appeals and key journey changes; evidence impact and share learning.
- Improve organisational data literacy.
- Create practical guidance, definitions and training; run clinics to improve colleagues’ confidence with reports and metrics; champion consistent use of data in planning and decision-making; and play an active role in the Blood Cancer UK Insight Network, sharing learning and helping build a joined-up approach to insight.
- Act as a strategic partner.
- Use insight to steer organisational decisions, influencing senior leaders and teams to prioritise what the evidence shows will have the most impact.
Requirements
- Strong working knowledge of web and campaign analytics (e.g. GA4, Search Console, Google Tag Management, Paid advertising, Organic social media platforms, UTM governance) and how insight informs product, content and channel decisions.
- Understanding of SEO metrics and the levers that drive search performance.
- Highly skilled at creating dashboards and using data visualisation tools (e.g. Looker Studio or similar) and familiar with principles of good reporting design.
- Awareness of data governance and privacy considerations relevant to digital measurement.
- Partnering with leaders and managers to embed insight into strategy, planning and prioritisation.
- Upskilling others through guidance, training and documentation.
- Designing and owning digital tracking set‑ups and maintaining analytics platforms to ensure reliable data capture and attribution.
- Building dashboards and reporting suites that are timely, relevant and used by teams across an organisation.
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