Analista de Mídia & Performance focusing on Google Ads and social media campaigns for Páprica Comunicação. Join a collaborative environment fostering professional growth and talent development.
Responsibilities
Plan, implement and optimize campaigns on Google Ads and Facebook Ads;
Build and manage keyword lists;
Prepare performance reports and analyze results;
Create dashboards and presentations of results;
Monitor KPIs and metrics daily;
Track campaign budgets, spend and performance;
Conduct A/B tests and ongoing optimizations;
Analyze data and generate insights to improve performance;
Work collaboratively with content, creative and account teams;
Keep up with trends and platform updates in media.
Requirements
Experience with performance, display and social media campaigns;
Proficiency in Google Ads and Facebook Ads;
Advanced knowledge of Excel and PowerPoint for analysis and presentations;
Experience analyzing metrics, KPIs and performance reports;
Ability to interpret data and produce strategic insights;
Organized, autonomous and strong communication skills;
Comfortable working collaboratively across different teams;
Benefits
PapPlay: incentive for physical activity, with partial reimbursement for sports activities (gym or others)
Financial support for health insurance, with partial reimbursement of the monthly fee and a percentage co-payment
Access to online therapy or financial support with partial reimbursement
Employee referral program with rewards for successful hires
Hybrid work model, in-office 3 days per week
Day off during your birthday month to use as you wish
Partnerships with educational institutions offering exclusive discounts
Work equipment provided, according to work model
30-day annual paid leave (no salary deductions)
Fruit Day for a lighter, healthier routine
Access to specialists, exclusive materials and talks with partners such as Google, Facebook and RD Station
Internal workshops for training and knowledge sharing
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