Support marketing team in building relationships with influencers for sustainable oral care products, driving growth through innovative campaigns and strategic partnerships.
About the role
- Influencer Marketing Manager managing campaigns on TikTok, Instagram, and YouTube for beauty brand Sand & Sky. Building relationships with creators and overseeing end-to-end influencer activations in a hybrid work environment.
Responsibilities
- Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
- Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
- Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
- Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
- Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
- Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
- Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
- Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
- Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
- Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.
Requirements
- 3+ years in influencer marketing, with a strong track record of executing campaigns in the beauty or skincare industry.
- Proven success working in a D2C eCommerce environment.
- Deep knowledge of TikTok and Instagram, how they work, how trends evolve, and what drives creator and audience engagement.
- A solid network of beauty influencers and creators, with experience negotiating and securing impactful partnerships.
- Strong content sensibility and brand storytelling skills, with an eye for what makes shareable, viral content.
- Excellent project management skills, organised, agile, and capable of managing multiple campaigns and deadlines.
- Highly analytical with experience using tools like CreatorIQ, Grin, Aspire, or Upfluence and comfort with performance tracking.
- Strong communicator and confident collaborator, able to work cross-functionally and represent the brand externally.
Benefits
- Employee Marketing Manager
- Just apply later
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
As a Senior Influencer Marketing Manager, develop international influencer strategies across various platforms. Lead campaign execution and collaborate with global stakeholders for brand relevance.
Influencer Marketing Coordinator managing campaigns and collaborating with influencers at Sundae Creative. Strengthening client relationships and analyzing campaign performance in the North American market.
Influencer Coordinator managing paid and earned influencer programs for Living Proof Inc. Sourcing talent, executing campaigns, and collaborating with cross - functional teams in a hybrid capacity.
Senior Manager of Social & Influencer Growth at Medical Guardian, architecting the social and creator ecosystem to support membership growth and retention.
Werkstudent:in im Influencer Talent Management bei Echte Mamas. Unterstützung bei der Betreuung von Influencern und der Organisation von Kampagnen in einer digitalen Agentur.
Database Manager responsible for updating and structuring databases for influencer marketing. Working with a motivated team at a leading influencer marketing agency in Germany.
Associate Manager of Influencer Marketing for ALG Vacations managing B2C influencer strategies across multiple travel brands. Collaborating cross - functionally to enhance brand awareness and optimize performance.
Influencer Marketing Manager responsible for executing and coordinating influencer campaigns at creator.hub media. Collaborating with creators and clients to enhance social media presence.
Intern supporting the influencer marketing team at Pulse Advertising GmbH in Berlin. Engaging in campaign development and execution with opportunities for growth.