Intern supporting social media marketing campaigns and brand management for influencers at Mediafive GmbH in Köln, focusing on influencer partnerships and creative content.
About the role
- Senior Manager of Social & Influencer Growth at Medical Guardian, architecting the social and creator ecosystem to support membership growth and retention.
Responsibilities
- Architect a social and creator strategy aligned to our evolving membership model.
- Design brand-to-commerce sequencing appropriate for a considered caregiver decision cycle.
- Balance brand investment with performance optimization, understanding that trust precedes conversion in this category.
- Ensure influencer and social content supports:
- • Acquisition
- • Consideration
- • Conversion
- • Retention
- • Member value reinforcement
- Define and evolve the brand’s social content pillars, establishing the voice, themes, and storytelling frameworks that guide all organic content.
- Own the organic content calendar and drive day-to-day content creation, curation, and publishing across all social channels.
- Partner closely with the Creative Director and Creative team to brief, review, and elevate social-first content.
- Develop and execute strategies to capture first-party data from social and creator programs.
Requirements
- 7+ years in social and influencer marketing
- Demonstrated experience driving both acquisition and retention impact
- Experience operating within CRM / marketing automation ecosystems (Salesforce Marketing Cloud preferred)
- Strong working knowledge of multi-touch attribution in considered purchase models
- Experience with offline conversion tracking and call attribution environments
- Mandatory proficiency in Sprout Social
- Proven ability to build influencer programs from the ground up
- Experience integrating creator content into broader lifecycle marketing system
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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