Hybrid Associate Manager, Influencer Marketing

at Hyatt

• Job title: Associate Manager, Influencer Marketing
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $51,600 - $70,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Addison, United States

About the role

• Associate Manager of Influencer Marketing for ALG Vacations managing B2C influencer strategies across multiple travel brands. Collaborating cross-functionally to enhance brand awareness and optimize performance.

Responsibilities

• Own and drive Influencer Strategy & Campaign Management including developing and executing influencer marketing strategies across all four brands to support brand awareness, performance, and broader organizational goals
• Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend-forward
• Identify, recruit, and manage relationships with both travel and non-travel influencers across multiple platforms
• Manage all communications with influencers including contracts, travel arrangements, and marketing deliverables
• Create pitch decks and coordinate with partnership marketing and resort partners for on property stays
• Coordinate all influencer travel and briefing
• Create recap decks, analyze performance and provide insights on future campaigns
• Own and drive non-travel partnerships
• Identify new influencer strategies including sourcing and working with influencers who are posting without traveling
• Guide the direction for talking points and monitor and report on performance
• Drive cross functional implementation of influencer content to increase brand awareness and usage
• Manage influencer landing pages with content and email teams
• Manage SEO tests in collaboration with performance marketing team
• Work closely with paid social team and agency
• Work closely with email team to implement influencer content
• Work with AB testing team on new ideas for influencer content implementation
• Own and manage implementation of creator paid social content
• Ideate and create all necessary assets for paid social to drive engagement
• Work directly with the paid social channel manager on strategies
• Work with agency partners to turn out monthly content in a timely manner to share with the paid social team
• Manage and maintain tracking document of usage rights for paid social team
• Manage and Execute events, PR trips & activations
• Lead influencer event strategy and execution, including ideation, planning, and on-site management
• Manage and organize influencer events in major U.S. markets
• Support and execute large-scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies
• Coordinate influencer travel, accommodations, itineraries, and on-site activities in partnership with internal teams and external agencies
• Own influencer marketing budgets, including forecasting, tracking, and reconciliation
• Manage influencer payments, vendor setup, marketing credit card coding, and financial tracking
• Track and report on influencer performance metrics on a weekly and monthly basis
• Analyze campaign results and deliver detailed recaps and insights to stakeholders
• Coordinate Nobel Beach Prize Influencer Program
• Source NBP judges
• Coordinating judging program with content team
• Assist with the Nobel Beach Prize influencer program, including campaign execution and reporting
• Be trend focused and creative in ideation of new tactics, strategies and ideas

Requirements

• Bachelor’s Degree in Business, Communications, Marketing or related field
• Minimum 2-4 years of influencer or social media marketing/communications experience
• Familiarity with business management tools such as Sprout Social, Sprout Influencer, Teams, Trello, Google Analytics, Microsoft Suite
• Ability to travel 10-15% of time
• Highly creative with a strong pulse on influencer, social media, and cultural trends
• Self-motivated and ready to take initiative
• Proven ability to think outside the box and bring innovative ideas to life
• Self-starter who can work independently while managing multiple priorities
• Comfortable working cross-functionally and managing agency and external partners
• Strong negotiation skills and experience managing contracts, deliverables, and fees
• Analytical mindset with the ability to translate data into insights and recommendations
• Excellent communication and relationship-building skills
• Strong writing, spelling, grammar and attention to detail is vital
• Strong time management and follow up skills
• Strong written and oral communication skills
• Exceptional organizational, clerical and project management skills
• Ability to communicate effectively and present ideas to business leaders
• Attention to detail and commitment to accuracy
• Ability to comply with strict deadlines and handle multiple tasks at once
• Flexibility and willingness to conform to changing job responsibilities
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment

Benefits

• Travel Perks and Benefits for both ALG Vacations and Hyatt
• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match