Senior Manager of Marketing at Penny Appeal Canada, leading marketing strategy and team performance. Driving revenue growth and enhancing donor engagement through effective campaigns.
About the role
- (Inbound) Marketing Manager for knowis developing marketing tactics and optimizing channels for software solutions. Focusing on technical content to engage and convert target audience.
Responsibilities
- Responsibility for developing and implementing marketing initiatives
- Focus on transforming technical product information into high-quality content
- Optimization of digital channels to generate demand
- Close collaboration with product management
- Continuous monitoring and optimization of conversion rates (CRO)
- Management and coordination of external agencies and freelancers
Requirements
- At least 4 years of experience in (Inbound) Marketing, ideally in a software company
- Familiarity with the challenges faced by software architects and developers
- Experience working with technical content that resonates with developers
- Strong creativity and own ideas combined with a structured way of working
- Experience in data analysis to optimize campaigns
- Hands-on experience with marketing tools, particularly HubSpot
- Fluent communication in German and English, both written and spoken
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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