Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Head of Regional Marketing leading Sokin's marketing efforts in North America. Responsible for strategy, execution, and local partnerships in Canada and the U.S.
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase brand awareness
- Collaborate with in-house teams and external partners for GTM strategies
- Establish Sokin as a leading player in the fintech space
- Work closely with the London-based marketing team to align on global strategy
- Track and analyse the performance of campaigns using data-driven metrics
Requirements
- 9+ years of experience in marketing
- Proven track record of activating and growing brand presence within the North America (Canada and USA) market
- Experience designing and executing Account-Based Marketing (ABM) strategies
- Experience working with cross-functional teams in a fast-paced, dynamic environment
- Strong project management skills
- Excellent communication and interpersonal skills
- Data-driven mindset with the ability to interpret metrics
- Familiarity with digital marketing tools
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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