Marketing Executive at IDGateway supporting marketing activities in a fast - paced SaaS environment. Responsibilities include content creation, campaign assistance, and creative asset development.
About the role
- Head of Marketing & Growth at Bryq defining marketing strategy for B2B SaaS. Responsible for lead generation, branding, and product marketing initiatives.
Responsibilities
- Develop and execute Bryq’s marketing strategy for growth in B2B SaaS markets
- Own the lead generation pipeline, managing campaigns across digital, organic, and product-led channels.
- Oversee and refine product marketing, ensuring clear messaging, positioning, and visual consistency.
- Manage and mentor external collaborators and future hires to execute effectively.
- Ensure strong brand presence across all touchpoints — website, ads, and social media.
- Measure performance, analyze ROI, and be data-driven on budget decisions.
- Collaborate with internal teams to ensure a unified customer journey and feedback loop.
- Explore and introduce new marketing approaches (e.g. ABM, customer advocacy, partnerships).
Requirements
- 5+ years of experience in B2B SaaS marketing, ideally in product-led companies.
- Strong grasp of lead generation, product marketing, and campaign management.
- An eye for design and aesthetics, with ability to create or edit simple visuals when needed (Canva, Figma, etc.).
- Analytical mindset; experience using marketing automation tools (e.g. Hubspot)
- Experience in ABM campaigns (/tools) is a strong plus.
- Excellent communication and project management skills.
- Experience collaborating across functions and managing marketing budgets.
- Bonus: background in HR tech or talent assessment.
Benefits
- Work with a cutting-edge AI-driven platform in talent intelligence.
- Lead a growing marketing function with full ownership of strategy and execution.
- Shape the brand and voice of an established SaaS platform entering a new growth phase.
- Competitive compensation and flexible, remote work culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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