Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Head of Marketing and Growth driving customer acquisition and retention for a tax refund app. Collaborating cross-functionally to build scalable marketing and growth infrastructure in the UK.
Responsibilities
- Develop the UK marketing strategy, plans, and budget, aligned with commercial goals
- Own PMM execution and localisation (ICPs, messaging, positioning, competitive) in collaboration with central PMM
- Drive UK marketing steering, making data-informed decisions on budget allocation, channel mix, and campaign optimisation to deliver against growth objectives
- Lead UK campaign planning and execution, including creative brief development and cross-channel campaigns
- Own and scale local partner, affiliate and community channels to drive UK customer acquisition
- Work with local Product and central Marketing to design and execute a pipeline of high-velocity growth experiments
- Optimise the onboarding journey and conversion funnel (CRO) working with Product & Ops
- Partner with Product on PLG initiatives to drive organic and in-product growth
- Lead pricing, promotions & monetisation strategy tailored to UK customer needs
- Establish a data-driven lifecycle and CRM programme to reduce churn and improve Year 1 retention
- Collaborate closely with central Taxfix marketing, CRM, analytics, and brand & product marketing functions to shape and localise GTM execution
- Serve as the local lead for Marketing & Growth, representing UK needs in cross-functional planning
- Manage and mentor a UK Growth Marketing Executive
- Track, measure, and report marketing and growth performance, owning KPIs and iterating based on data
Requirements
- Familiarity with generative AI tools
- 6+ years in growth marketing, performance marketing, or GTM leadership roles, ideally in B2C, fintech, SaaS, or tech-enabled services
- Proven experience leading customer acquisition strategies across paid, owned, and earned channels
- Track record of driving experimentation-led growth and channel diversification
- Strong command of CRM, lifecycle marketing, and funnel optimisation
- Proven ability to integrate AI tools into marketing workflows
- Strong cross-functional communicator — able to influence across product, ops, and central teams
- Highly data-driven, execution-focused, and capable of operating in a turnaround environment
- Experience working in matrixed or global organisations is a plus
Benefits
- A chance to do meaningful, people-centric work with an international team of passionate professionals.
- Holistic well-being with free mental health coaching sessions and yoga.
- A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
- Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
- 30 annual vacation days and flexible working hours.
- A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
- Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
- Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
- Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
- Have a four-legged friend in your life? We’re happy to have dogs join us in the office.
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