AVP, Advisor Growth and Retention Strategy at Sun Life Financial overseeing advisor recruitment strategies. Leading initiatives to enhance salesforce effectiveness and candidate quality across Canada.
About the role
- Marketing and growth specialist managing strategies to enhance pipeline growth at bem's AI automation platform. Collaborating across teams to boost brand visibility and customer acquisition.
Responsibilities
- Build email sequences and marketing automation to drive brand messaging.
- Test outbound strategy campaigns across different verticals, ICP targets, and messaging.
- Help to deploy light ABM tests.
- Launch always on content via socials and help with content creation and production.
- Test new acquisition channels and measure effectiveness.
- Support our Head of Growth with events + conferences.
- Develop co-marketing with integration partners and other developer + AI platforms.
- Help with SEO.
Requirements
- 2+ years of growth, marketing, or biz dev experience.
- Experience with dev tools, B2B SaaS, or technical products.
- Strong analytical skills and comfort with data.
- Excellent written communication.
- CS degree or technical background (bootcamp, self-taught OK).
- Startup mentality—willing to dive into high-impact areas.
- Excited about AI and data transformation trends.
Benefits
- Competitive comp, including early equity.
- Hybrid work environment (3 days in-office) with flexibility to balance work and life.
- Be part of a fast-moving, high-growth startup backed by top investors.
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