Director leading network performance optimization and customer experience initiatives at AT&T. Driving engineering excellence through data - driven strategies in wireless engineering.
About the role
- Growth Marketing Expert focusing on demand generation for Semrush, enhancing lead acquisition and revenue growth strategies. Collaborating with diverse teams to optimize marketing efforts across digital platforms.
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns (search, social, programmatic, display) to generate qualified leads and pipeline growth.
- Build campaigns aligned to the buyer’s journey, driving conversions and maximizing ROI.
- Lead Account-Based Marketing (ABM) programs, delivering targeted, personalized campaigns for high-value accounts.
- Manage and optimize marketing automation workflows to accelerate funnel progression.
- Run A/B tests and apply analytics to continuously improve campaign performance, tracking CPA, ROAS, and lead-to-customer conversion.
- Collaborate with Sales, Product Marketing, and external agencies to deliver scalable demand generation programs.
- Report campaign results, insights, and optimizations to marketing leadership and key stakeholders.
- Stay ahead of paid media trends, tools, and best practices to enhance performance.
Requirements
- 5+ years of experience in digital marketing, demand generation, or performance marketing with a proven track record in paid acquisition.
- Hands-on expertise in campaign setup and optimization across platforms (Google Ads, LinkedIn, programmatic, display), as well as personalization and automation tools.
- Strong knowledge of B2B funnels, ABM strategies, and marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
- Data-driven with excellent analytical skills; able to turn campaign insights into actionable improvements.
- Experienced collaborator with Sales and Product Marketing to align campaigns with pipeline goals.
- Strong project management skills, capable of running multiple paid campaigns simultaneously.
- Excellent written and verbal communication skills, with the ability to craft compelling campaign messaging.
- Bonus: Experience with SaaS/tech, global paid campaign execution, and revenue marketing strategies.
Benefits
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Training, courses, conferences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing specialist optimizing campaigns for digital commerce at Just Play. Supporting media strategy and execution across retailers like Amazon and Walmart with performance analysis.
Teamlead Paid Media managing a 10 - member team at MAI Marketing, focusing on strategic leadership, team development, and client communication.
Teamlead Paid Media leading a 10 - member team at MAI Marketing Automation Intelligence in Augsburg. Overseeing strategy, guiding team development, and managing client communication.
Sr. Demand Generation Manager at Matik overseeing demand generation strategies and programs to grow marketing’s pipeline engine.
Demand Generation Manager at Inspectiv architecting AI - accelerated demand capture engine to increase marketing influence. Building B2B campaigns targeting security leaders in a hybrid role.
Performance Marketing Manager leading performance media strategy for EQ Bank's Personal and Small Business Banking portfolios. Collaborating with agencies to optimize campaigns and drive efficient customer acquisition.
Head of Sales at REPLUG leading sales strategies in AdTech and mobile performance marketing. Building sales processes and driving new business globally with a focus on performance - based services.
Lead programmatic display strategy for Ciena's Digital Marketing team. Manage campaigns across multiple platforms and collaborate with analytics and content teams for performance optimization.
Lead the Paid Media department for Jellyfish, managing campaigns and fostering team development. Collaborate globally to innovate digital marketing solutions.