Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Growth Marketing Expert focusing on demand generation for Semrush, enhancing lead acquisition and revenue growth strategies. Collaborating with diverse teams to optimize marketing efforts across digital platforms.
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns (search, social, programmatic, display) to generate qualified leads and pipeline growth.
- Build campaigns aligned to the buyer’s journey, driving conversions and maximizing ROI.
- Lead Account-Based Marketing (ABM) programs, delivering targeted, personalized campaigns for high-value accounts.
- Manage and optimize marketing automation workflows to accelerate funnel progression.
- Run A/B tests and apply analytics to continuously improve campaign performance, tracking CPA, ROAS, and lead-to-customer conversion.
- Collaborate with Sales, Product Marketing, and external agencies to deliver scalable demand generation programs.
- Report campaign results, insights, and optimizations to marketing leadership and key stakeholders.
- Stay ahead of paid media trends, tools, and best practices to enhance performance.
Requirements
- 5+ years of experience in digital marketing, demand generation, or performance marketing with a proven track record in paid acquisition.
- Hands-on expertise in campaign setup and optimization across platforms (Google Ads, LinkedIn, programmatic, display), as well as personalization and automation tools.
- Strong knowledge of B2B funnels, ABM strategies, and marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
- Data-driven with excellent analytical skills; able to turn campaign insights into actionable improvements.
- Experienced collaborator with Sales and Product Marketing to align campaigns with pipeline goals.
- Strong project management skills, capable of running multiple paid campaigns simultaneously.
- Excellent written and verbal communication skills, with the ability to craft compelling campaign messaging.
- Bonus: Experience with SaaS/tech, global paid campaign execution, and revenue marketing strategies.
Benefits
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Training, courses, conferences
Job title
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Degree requirement
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