Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Global Senior Brand Manager for ACANA brand, collaborating with the Global VP on growth strategies and brand equity. Leading creative campaigns and analyzing market insights for brand positioning.
Responsibilities
- Collaborate directly with the Global VP to develop and execute ACANA’s 5-year global growth strategy.
- Monitor, protect, and grow ACANA brand equity.
- Skillfully balance and align diverse global, regional, and local stakeholders across functions.
- Design and deploy compelling global creative that elevates brand storytelling.
- Leverage strong analytical rigor to interpret global market trends, consumer insights, and competitive intelligence.
- Define and optimize product assortment, positioning, and pricing strategies.
Requirements
- 10+ years of classical marketing training & experience in brand building, ideally with a leading CPG organization.
- Proven track record of success in the Consumer Packaged Goods (CPG) industry.
- Strong executive presence with exceptional communication, presentation, and influencing skills.
- Ability to translate analytics into actionable insights and strategic recommendations.
- Experience managing agencies and complex project workstreams at the Global level.
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Benefits
- Medical, dental, vision and employee assistance programs to meet your individual or family needs.
- 401k with company matching.
- Continuing Education: In house & online learning & development, as well as an education assistance program.
- Free bag of premium pet food each month.
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