Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
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Hybrid Global Principal Customer Marketing Specialist – Remote Monitoring, ACM
Posted 6 months ago
About the role
- Lead global marketing strategy for Remote Monitoring in Medtronic's healthcare technology sector, driving adoption and shaping market demand. Collaborate with international teams to communicate the value of connected care solutions.
Responsibilities
- Develop and lead commercial programs that drive adoption of remote monitoring and analytics, ensuring consistency at a global level while supporting local execution.
- Define the global value proposition and messaging for remote monitoring and analytics, ensuring alignment across products and markets.
- Shape global segmentation and targeting priorities in partnership with regional teams, based on market dynamics and customer needs.
- Build global campaigns, tools, and collateral that communicate Medtronic’s position and highlight the value of our solutions.
- Collaborate across ACM product lines to deliver unified solution narratives.
- Monitor competitive activity and broader market trends, using insights to guide commercial strategy and positioning.
- Lead strategies to address adoption barriers, including clinical, operational, and economic considerations.
- Partner with Medical Affairs to drive evidence generation, education initiatives, and KOL engagement.
- Translate data and analytics into value stories that demonstrate impact for clinicians and hospital leaders.
- Stay closely connected to Medical Affairs and evidence teams to keep messaging evolving with new data.
Requirements
- Bachelor’s degree
- Minimum of 7+ years of relevant marketing/marketing product management experience OR advanced degree with 5+ years of relevant marketing/marketing product management experience
- Experience in downstream/global marketing, including portfolio positioning, launch execution, or commercial program development
- Experience in remote monitoring, digital health, or analytics
- Prior experience leading global programs or working with regional marketing partners
- Demonstrated ability to translate complex clinical or technical insights into compelling value messaging
- MBA or advanced degree in business, life sciences, or healthcare management
- Proven ability to work cross-functionally and influence in a matrixed, global environment
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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