Own the lifecycle of channel-facing enablement products and tools—from ideation to launch to optimization.
Define and prioritize partner requirements and translate them into actionable product features and enablement deliverables.
Collaborate with product managers and the HP Channel Partner organization to ensure channel needs are reflected in service design, pricing, and bundling strategies.
Monitor performance of channel enablement initiatives using KPIs such as partner engagement, training completion, and sales impact.
Lead cross-functional alignment across product, marketing, sales, and operations to ensure seamless partner experience.
Design and execute a global channel training and activation plan to drive awareness, adoption, and sales of WS Support Services.
Develop differentiated value propositions, messaging, and service narratives tailored to channel audiences.
Create high-impact training materials, sales tools, and marketing assets that simplify complex service offerings.
Serve as a trusted advisor to HP’s channel partners, gathering feedback and insights to inform service evolution and training needs.
Lead partner panels and success story initiatives to showcase real-world impact.
Provide input into the Amplify Partner Program to identify offerings and bundles that drive WS Support Services growth.
Analyze partner personas, buying behaviors, and market dynamics to inform enablement strategy.
Understand the total addressable market and develop content that trains partners on the problems we solve for buyers and end users.
Requirements
Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
7+ years in the services industry, with 3+ years in partner/channel enablement or product management.
Proven success in developing and executing channel-centric go-to-market strategies.
Experience working with distribution partners and geographically dispersed teams.
Deep understanding of channel ecosystems and indirect sales models.
Expertise in training development, sales enablement, and storytelling.
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