Field Marketing Manager responsible for event strategy and execution at Qevlar, a cybersecurity AI startup. Collaborating with sales and marketing to drive brand visibility and pipeline.
Responsibilities
Own Qevlar’s European & US events calendar end-to-end (trade shows, roadshows, community events, partner events)
Plan and execute 10+ events/year — on-time, on-budget, and with measurable pipeline output
Develop and run pre-event, live-event, and post-event playbooks
Build ABM-aligned event campaigns and support regional go-to-market motions
Manage vendor relationships, booth production, logistics, shipping, and design assets
Drive booth strategy, meeting booking motion, and onsite execution
Own lead capture, routing, and handoff to Sales via HubSpot
Partner with BDRs to build meeting-booking plays pre- and post-event
Track pipeline contribution, event ROI, and continuously improve execution
Support partner co-marketing programs and speaking engagements
Requirements
3–5 years in B2B SaaS field marketing, event marketing, or demand gen
Experience managing 10+ B2B events/year, including enterprise conferences
Familiarity with large-scale cybersecurity or tech events
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