Meetings & Events Specialist coordinating seamless event experiences across Unum's campuses. Support logistics, scheduling, and enhance employee engagement and hospitality strategy.
About the role
- Event Marketing Manager at PressReader leading strategy and execution of impactful events. Increase brand awareness and customer engagement through innovative marketing initiatives.
Responsibilities
- Lead the strategy, planning, and execution of high-impact events that drive brand awareness, customer engagement, and revenue growth
- Develop and own the annual event marketing strategy aligned to revenue goals, audience segments, and sales priorities
- Identify the right mix of owned, sponsored, and industry events (conferences, trade shows, webinars, roundtables, and executive experiences) to reach target markets
- Collaborate with Sales Leadership to define event objectives, audience targets, and success metrics
- Manage the event calendar and budget, ensuring optimal ROI and cross-functional alignment
- Lead end-to-end planning and execution of all event logistics from booth design and vendor management to onsite experience and follow-up programs
- Partner with creative and content teams to develop compelling event assets, speaking materials, and digital campaigns
- Oversee pre-, during-, and post-event marketing tactics, including email campaigns, paid promotions, and lead capture workflows
- Ensure a seamless attendee journey through thoughtful messaging, branded experiences, and on-site engagement
- Partner with Sales and RevOps to ensure all leads are captured, routed, and followed up on effectively
- Track event performance, lead quality, and influence pipelines to demonstrate impact and optimize future investments
- Develop post-event reports and debriefs for executive and sales teams
- Continuously test new event formats, partnerships, and channels to expand reach and improve ROI
Requirements
- 3+ years of experience in B2B event marketing, demand generation, or field marketing
- Experience working with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, or similar)
- Excellent project management and organizational skills with the ability to manage multiple events and timelines simultaneously
- Proven success in designing and executing events that drive measurable pipelines or revenue impact
- Strong understanding of sales processes and lead management workflows
- Exceptional communication and presentation skills, both written and verbal
- Strategic thinking and analytical ability to align event strategies with business goals
- A creative mindset with the ability to balance strategy and flawless execution
- A collaborative, team-oriented approach with the ability to thrive in fast-paced environments
- Strong attention to detail and adaptability to changing priorities
- A positive, energetic attitude and a good sense of humor
Benefits
- 100% employer-paid health, dental, and vision benefit plan
- 15 paid vacation days to start
- Health and wellness days
- Bereavement days
- Reimbursements for professional training and membership in professional associations
- Fitness subsidy
- Opportunity to work with amazing people
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