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Hybrid Email Fundraising Manager

at Interactive Strategies
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Posted 2 months ago

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About the role

  • Plan and execute robust, creative and conversion-driven email campaigns.
  • Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
  • Build strong client relationships through effective communication and project management.
  • Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
  • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
  • Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
  • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
  • Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
  • Evaluate emerging tactics and techniques and provide thought leadership for adoption where appropriate.
  • Research and stay up to date on industry trends to develop unique ideas and anticipate consumer needs.
  • Contribute to growth and mentorship within the marketing team.

Requirements

  • Bachelor’s or Master’s degree in a related field.
  • 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
  • Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
  • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
  • Experience working within a variety of email marketing platforms and tools.
  • Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
  • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • Open to remote work (posting states "We are open to this being a remote position.")

Benefits

  • We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office.
  • We allow our employees creative freedom.
  • We treat them with respect.
  • We value their opinions.
  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits

Job title

Email Fundraising Manager

Job type

Full Time

Experience level

Mid levelSenior

Salary

$70,000 - $87,500 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridWashingtonUnited States

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