Principal Product Manager at AT&T managing product lifecycle from concept to end - of - life. Driving initiatives for business solutions in telecommunications.
About the role
- Define and lead the end-to-end product strategy, aligning with overarching business objectives
- Identify and set 3–5 key commercial priorities to drive growth, improve margin, and strengthen brand positioning, reviewing annually
- Conduct market research and competitor analysis to identify customer needs, category trends, and emerging opportunities
- Translate insights into a clear, actionable product roadmap that supports short and long-term growth
- Lead the evaluation and refinement of go-to-market strategies, ensuring alignment with product positioning, customer needs, and commercial objectives
- Collaborate closely with Sales Director, Creative Director, Design Director Marketing Director and Finance Director roles to develop and deliver new products that balance aesthetic vision, customer relevance, and commercial viability
- Ensure product briefs are clear, customer-focused, and aligned with brand and design intent
- Drive new product development from concept through to launch, ensuring timelines, cost targets, and quality standards are met
- Own the product portfolio strategy, ensuring the right balance of range depth, breadth, and differentiation
- Guide product selection, assortment planning, and lifecycle management to optimize commercial performance and brand coherence
- Support the team in managing range structure and customer options, ensuring clarity, consistency, and relevance across categories
- Work in collaboration with Finance team to review product life cycle and recommend ways to extend or reenergise for longer life
- Lead the development of a pricing strategy that is both competitive and margin compelling
- Regularly review product performance, pricing architecture, and category contribution to ensure commercial objectives are being met
- Build, lead, and mentor a high-performing product team, fostering a culture of accountability, creativity, and commercial focus
- Work cross-functionally with Marketing, Sales, Finance, Design, and Engineering to align on product goals and deliver seamless execution
- Champion a collaborative and customer-centric approach to product development and go-to-market planning
- Manage product management team
Requirements
- Proven experience in a senior product or commercial role, ideally in a consumer-focused brand or business
- Strong track record of delivering growth through strategic product development
- Commercially sharp with deep understanding of pricing strategy, product economics, and market positioning
- Confident working with creative and technical teams to bring new products to market
- Skilled in portfolio and range management, with a customer- and data-driven mindset
- Excellent communication, leadership, and stakeholder management skills
- Comfortable balancing creative vision with commercial realities
Benefits
- Equal opportunity employment
- Accommodations for applicants and employees with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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