Head of Marketing overseeing global marketing strategies and brand expression for Bremont. Leading a talented team towards ambitious growth plans in the luxury watch industry.
About the role
- Senior marketing leader driving multi-channel strategy and marketing plans at a tech-enabled insurance brokerage. Collaborate with cross-functional teams to enhance advisor services and drive growth.
Responsibilities
- Create and own a multi-channel marketing strategy and marketing plan to acquire new advisors, including across multiple marketing disciplines
- Own the marketing KPIs and ensure we are deploying the marketing budget toward where we are the most effective
- Work closely with cross-functional leaders in Growth, Design, Business Operations, Product, and Finance
- Hone messaging and value proposition to resonate with target segments
- Develop content that resonates with advisors and their clients on our value proposition and strategies that advance their financial practice
- Work in a hybrid setting, spending 3 days per week in our New York City office
Requirements
- 7+ years of B2B marketing experience with exposure across marketing functions (e.g. strategic content marketing, account-based marketing, LinkedIn, field marketing)
- Experience owning and managing a budget and internal/external parties to deliver on goals
- Ideally, interest or experience in a related industry (e.g. WealthTech, InsureTech, or Fintech, or advisor-distributed)
- Both a strong strategic thinker and a highly organized “do-er,” with a bias toward action
- You are resilient to change and have the ability to roll with a fast-paced, environment
- Highly analytical and comfortable both in estimating budgets and measuring performance
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