Director of Product Marketing at Fieldguide, leading GTM strategies for AI - powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
About the role
- Director of Customer and Product Marketing at healthcare technology company, developing go-to-market strategies and guiding product launches to enhance market presence.
Responsibilities
- Own the go-to-market strategy for key product lines.
- Define and evolve product positioning and messaging that clearly articulates value for enterprise buyers and mid-market providers.
- Conduct deep market, customer, and competitive research to uncover opportunities for expansion and differentiation.
- Partner with Product Management to align product development with market needs and emerging healthcare trends.
- Develop and lead GTM strategies from concept through launch, ensuring cross-functional alignment and measurable impact.
- Collaborate with Marketing and Demand Generation to design campaigns that resonate with both enterprise and mid-market buyer journeys.
- Manage pricing, packaging, and commercialization strategies that balance scalability with accessibility.
- Deliver enablement tools—sales playbooks, ROI calculators, and persona-based narratives—that elevate how we position and sell our solutions.
- Build win/loss and competitive intelligence programs to capture insights that inform sales tactics and long-term strategy.
- Serve as a trusted advisor to the revenue organization by translating complex product capabilities into clear, differentiated values.
- Establish success metrics to track marketing performance, adoption, and ROI.
- Leverage analytics to refine GTM plans, messaging, and campaign strategy based on results.
- Partner with Revenue Operations and Finance to tie marketing outcomes to business performance.
Requirements
- Bachelor’s degree required.
- MBA or advanced degree preferred but not required.
- 7+ years progressive experience in B2B SaaS product marketing, ideally in healthtech, post-acute, or enterprise healthcare.
- Proven success leading product launches and GTM strategies that accelerate revenue and adoption.
- Strong understanding of healthcare buyer dynamics - from complex enterprise RFP cycles to fast moving mid-market decisions.
- Exceptional ability to translate technical and clinical concepts into accessible, emotionally compelling narratives.
- Data-driven mindset with a commitment to testing, learning, and continuous improvement.
- Highly collaborative, with a track record of cross functional leadership and influence.
Benefits
- Competitive pay
- Robust benefits
- Professional development opportunities
- Meaningful work
- Leaders who care
- Flexibility
- A company that gives back
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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