Director of Brand Operations at Pfizer leading U.S. branded campaigns and overseeing marketing initiatives. Responsible for driving operational excellence and strategic alignment across enterprise brand initiatives.
Responsibilities
Lead a high-performing team of 4-5 direct reports responsible for the campaign and go to market operations for all U.S. Pfizer branded campaigns.
Drive planning, execution and reporting for integrated campaigns owning roadmaps and timelines, across all objectives and audiences.
Manage overall agency of record operations to ensure scopes, burn rates, work product and reporting are aligned with budgets and benchmarks and drive year-over-year efficiency.
Collaborate cross-functionally across Pfizer to identify opportunities, resolve dependencies, and proactively address challenges with scalable solutions.
Manage a marketing operations budget, ensuring strategic allocation and optimization.
Ensure seamless integration across paid, owned, and earned media disciplines by partnering closely with Global Media and Performance teams.
Stay current on industry trends and emerging technologies (e.g., Adobe, AI) to inform campaign strategies and operational enhancements supporting Pfizer brand work.
Foster strong partnerships with internal stakeholders and external vendors to ensure flawless execution of campaign plans.
Maximize efficiencies across all elements of go-to-market and campaign planning; scale across the organization as relevant.
Requirements
BA/BS with 8+ years or MBA/MS with 7+ years of experience in brand marketing, consumer marketing, marketing operations, operations, or product marketing; or at an award-winning agency leading strategic planning, operations or accounts.
Proven ability to translate audience insights into actionable strategies that drive measurable market impact.
Demonstrated success leading teams to launch high-impact initiatives within large, multinational organizations; global experience across markets and cultures preferred.
Strong executive presence with exceptional verbal and written communication skills; adept at influencing senior leaders and cross-functional teams.
Demonstrated ability to cultivate and sustain effective partnerships across diverse teams and functions, fostering collaboration and driving shared outcomes.
Thrives in a high energy environment and works effectively in unchartered territory.
Ability to drive team to results, take accountability and meet deadlines.
Strategic thinker with strong business acumen; able to pivot quickly and optimize plans for maximum value.
Embodies core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture.
Benefits
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
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