Experienced APAC B2B Marketing Lead driving enterprise and partner - led marketing strategy across Asia - Pacific. Managing integrated marketing initiatives for OpenAI's B2B growth.
About the role
- Director of B2B Marketing at Campspot leading marketing strategies for campground software business. Responsible for demand generation, brand communication, and product marketing.
Responsibilities
- Lead Generation & Nurture: Develop and execute full-funnel campaigns across digital and offline channels to attract and convert campground operators.
- Oversee SEO, SEM, paid social, email marketing, and outbound programs—balancing experimentation with ROI discipline.
- Manage agency and vendor relationships, optimize spend allocation, and drive continuous improvement through A/B testing and data insights.
- Brand & Communications: Strengthen the Campspot brand and ensure consistent messaging across all touchpoints.
- Create thought leadership and content that educates and inspires: blog posts, webinars, white papers, customer stories, and event presentations.
- Build and maintain relationships with industry partners, associations, and media.
- Product Marketing: Partner with Product Management to launch new features and deepen engagement with existing ones.
- Craft clear positioning and value messaging that resonates with campground operators.
- Lead creation of sales collateral, demos, and educational resources that support adoption and retention.
- Website & Conversion Optimization: Oversee software.campspot.com, ensuring the site effectively communicates value, drives engagement, and converts visitors into qualified leads.
- Collaborate with design and development partners on continuous improvement, UX optimization, and testing.
- Sales Enablement & CRM: Equip the Sales team with collateral, insights, and campaigns that improve pipeline velocity.
- Maintain and optimize the CRM database (HubSpot) for segmentation, reporting, and scalable outreach.
- Monitor key marketing KPIs and pipeline metrics, using insights to refine strategy and report impact.
- Leadership & Collaboration: Lead and develop a team of 3–5 marketers across demand gen, content, and product marketing.
- Collaborate closely with Sales, Product, Account Management, and the B2C marketing team.
- Operate with curiosity, creativity, and a growth-hacker mindset in a lean, fast-moving environment.
Requirements
- 8+ years of marketing experience in tech or SaaS, including team leadership.
- Demonstrated success in B2B demand generation and pipeline growth.
- Hands-on familiarity with SEO/SEM, Google Ads, Google Analytics, HubSpot, and campaign optimization.
- Strong analytical skills and comfort building performance dashboards or reporting cadences.
- Excellent communicator and cross-functional collaborator.
- Creative, resourceful, and comfortable working in dynamic or evolving environments.
- Bachelor’s degree required; MBA preferred.
- Experience marketing to SMB or low-tech buyer segments.
- Prior sales experience or close partnership with Sales teams.
- International exposure or multi-market campaign experience.
- Familiarity with AI tools for marketing optimization or content creation.
Benefits
- Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
- 401(k) plan with employer match
- Flexible and casual work environment with flexible time off
- Employee camping credit to encourage getting outdoors and experiencing our product!
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