VI
Enterprise Client Director at Vidsy selling solutions to transform video advertising for enterprise brands. Collaborating with internal teams to optimize creative production processes.
About the role
- Develops and executes strategies, programs and analytical solutions based on business priorities, consumer insights and emerging data trends that support the enterprise's digital and marketing strategy
- Researches and evaluates new digital and analytical market concepts / solutions, determining if and how they would best fit into the existing portfolio of services and tools
- Builds strategic roadmaps and advanced models (predictive, prescriptive, attribution) to identify growth opportunities, measure campaign effectiveness, and optimize marketing and member engagement
- Works with business partners to create business cases and ensure deployment of data-informed solutions that engage target populations and deliver measurable value
- Partners with leaders and associates across Marketing, Digital, IT and Customer Experience to align strategies, standards, and performance measurement approaches
- Gathers and assesses market and performance requirements through data analysis, competitive intelligence, stakeholder and consumer feedback, and model-driven insights
- Quantifies the financial and operational value of marketing initiatives and digital engagement, advancing methods to accurately track ROI and optimize investment decisions
Requirements
- Requires a BA/BS degree in related field
- a minimum of 10 years of related experience in solution strategy, digital product management and development of digital software products
- Experience in healthcare industry in a direct to consumer (DTC) capacity preferred
- MBA or equivalent preferred
- Proven expertise with advanced statistical methods, machine learning, and predictive modeling strongly preferred
- Strong proficiency with SQL and analytics/visualization tools such as Python, R, Tableau, or Power BI strongly preferred
- Deep understanding of marketing analytics, campaign attribution, and performance marketing principles strongly preferred
- Exceptional critical thinking, attention to detail, and ability to connect insights to strategic recommendations preferred
- Effective communicator with the ability to engage both technical and non-technical stakeholders preferred
- Ability to converse with technical and non-technical SMEs easily preferred
- Effective communication and interpersonal skills, with the ability to work with diverse teams preferred
- Ability to manage multiple tasks and projects in a fast-paced environment preferred
Benefits
- merit increases
- paid holidays
- Paid Time Off
- incentive bonus programs
- medical
- dental
- vision
- short and long term disability benefits
- 401(k) + match
- stock purchase plan
- life insurance
- wellness programs
- financial education resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
TP
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