Managing Director, Benefits responsible for new sales growth through consultative partnerships in worksite insurance. Building relationships with buyers and distributors to enhance sales efforts in Atlanta and Tennessee.
About the role
- Data Scientist driving marketing data-driven strategy at Elevance Health. Focusing on growth opportunities and quantifying marketing impacts on business value.
Responsibilities
- Develops and executes strategies, programs and analytical solutions based on business priorities, consumer insights and emerging data trends that support the enterprise's digital and marketing strategy
- Researches and evaluates new digital and analytical market concepts / solutions, determining if and how they would best fit into the existing portfolio of services and tools
- Builds strategic roadmaps and advanced models (predictive, prescriptive, attribution) to identify growth opportunities, measure campaign effectiveness, and optimize marketing and member engagement
- Works with business partners to create business cases and ensure deployment of data-informed solutions that engage target populations and deliver measurable value
- Partners with leaders and associates across Marketing, Digital, IT and Customer Experience to align strategies, standards, and performance measurement approaches
- Gathers and assesses market and performance requirements through data analysis, competitive intelligence, stakeholder and consumer feedback, and model-driven insights
- Quantifies the financial and operational value of marketing initiatives and digital engagement, advancing methods to accurately track ROI and optimize investment decisions
Requirements
- Requires a BA/BS degree in related field
- a minimum of 10 years of related experience in solution strategy, digital product management and development of digital software products
- Experience in healthcare industry in a direct to consumer (DTC) capacity preferred
- MBA or equivalent preferred
- Proven expertise with advanced statistical methods, machine learning, and predictive modeling strongly preferred
- Strong proficiency with SQL and analytics/visualization tools such as Python, R, Tableau, or Power BI strongly preferred
- Deep understanding of marketing analytics, campaign attribution, and performance marketing principles strongly preferred
- Exceptional critical thinking, attention to detail, and ability to connect insights to strategic recommendations preferred
- Effective communicator with the ability to engage both technical and non-technical stakeholders preferred
- Ability to converse with technical and non-technical SMEs easily preferred
- Effective communication and interpersonal skills, with the ability to work with diverse teams preferred
- Ability to manage multiple tasks and projects in a fast-paced environment preferred
Benefits
- merit increases
- paid holidays
- Paid Time Off
- incentive bonus programs
- medical
- dental
- vision
- short and long term disability benefits
- 401(k) + match
- stock purchase plan
- life insurance
- wellness programs
- financial education resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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