Hybrid Digital Media Consultant

at dentsu Austria

• Job title: Digital Media Consultant
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Augsburg, Germany

About the role

• Digital Media Consultant creating and executing digital media strategies for clients in Augsburg and München. Involves campaign planning and analysis in collaboration with the consulting team.

Responsibilities

• You advise our clients, together with the consulting team, on digital media (primarily Display, Video, Social, Search)
• You are responsible for the planning process of digital campaigns (rough and detailed planning) and act as the interface to our operational contacts in Campaign Management
• You develop digital media recommendations based on client-specific briefings and create well-founded media plans including digital channels, publishers, websites, and ad formats
• In collaboration with colleagues, you define the appropriate digital KPI for the relevant objective
• You analyze and interpret reporting with respect to goal achievement and derive relevant insights and learnings

Requirements

• You have completed commercial training or hold a degree in media, marketing, or communications.
• You bring 2–4 years of experience in digital media planning—ideally at an agency or on the publisher side.
• You are highly familiar with digital channels—especially Display, Video, Social, and Search—and know how to leverage their strengths.
• Programmatic advertising, DSPs, ad servers, and ad verification tools are part of your daily toolkit.
• You confidently manage placement types, buying methods, ad formats, spot lengths, and optimization KPIs—and combine them strategically to plan campaigns along the funnel (Awareness, Consideration, Performance) toward client goals.
• Media planning tools such as MDS as well as reporting dashboards and the Office suite are standard for you.
• Ideally, you have experience in pitches and campaign management via self-service platforms such as Google Ads or the Meta Business Manager.
• You work in a client- and service-oriented manner, think proactively, and bring team spirit.
• You communicate confidently in German and English—both written and spoken.

Benefits

• 2 additional volunteering days to support a cause you care about.
• 3 wellness days in addition to your vacation days, Mental Health First Aider programs to support mental health, and an Employee Assistance Program.
• Our offices use renewable energy, so you work with us CO₂‑neutral.
• Training and development opportunities through our network and in-house academy.
• 40 hours per year in addition to statutory training leave to develop personally and professionally.
• Access to exclusive employee discounts via our Corporate Benefits platform.
• Company pension scheme as a component of your financial security.
• You have the option to work temporarily from abroad.
• Refer new talent and receive a bonus upon successful hire.
• In Hamburg, Augsburg, Munich, Berlin & Düsseldorf, furry companions are allowed in the office.