Digital Media Analyst optimizing paid media campaigns at GhFly, a data-driven digital marketing leader in Latin America. Responsible for budget control, media planning, and performance analysis.
Responsibilities
Control daily campaign budgets and investments;
Plan, implement, analyze, and optimize media campaigns;
Perform activities such as forecasting, campaign setup, monitoring KPIs, and supporting data-driven decision making;
Continuously analyze data to identify opportunities to maximize results;
Produce quantitative and qualitative performance reports for clients, including measurement beyond media such as attribution models and campaign implementation outcomes;
Identify opportunities to improve and automate processes for campaign setups, buying, and client media reporting.
Requirements
Knowledge of planning, executing, and analyzing paid media campaigns for business models such as lead generation and e-commerce;
Proficiency with Google and Facebook platforms;
Knowledge of Google Analytics;
Experience with KPIs and performance metrics;
Experience in media planning.
Benefits
Meal allowance and/or grocery allowance via Ticket Flex card (no deductions);
Transportation voucher or mobility assistance (no deductions);
Wellhub (Gympass) to support physical and mental health and well-being;
MetLife life insurance;
Doutor Pet (discounted pet health plan);
Beetools (exclusive discounts on language courses);
Partnerships with educational institutions for undergraduate, postgraduate and MBA programs;
Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting credit card limits);
Bracov pharmacy network agreement, valid at major chains in Brazil;
Access to SESC, offering benefits in education, wellness, tourism, culture and more;
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men and same-sex couples;
Pet leave – a day off in case of adoption to enjoy your new companion;
Pilot Hunter – our referral program that rewards you when your recommendation is hired;
Hybrid model for those in Curitiba and São Paulo, office attendance 3x per week;
Birthday day off – a day off during your birthday month to use as you wish;
Anniversary day off – a day off to celebrate your work anniversary as you prefer;
Reset day – flexibility to use hours from the time bank in a planned way;
Flexible work hours – the option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, according to team dynamics, client demands and alignment with leadership;
Work-from-anywhere weeks – the ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, varying by seniority.
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