Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Manager responsible for branding and marketing strategies in a B2B SaaS context. Collaborating with founders to drive impactful marketing initiatives across channels.
Responsibilities
- You generate a qualified pipeline of MQLs for our sales team and work hand in hand with sales and product development to create online and offline marketing campaigns that resonate with the right decision-makers
- You work on a consistent brand message (brand building & evolution), strengthen our content-based marketing / social media, public relations, marketing automation as well as events & trade shows
- You actively test new outbound tactics, create impactful content, leverage multiple channels and turn interest into real revenue opportunities
- You plan and produce marketing materials, presentations, short videos and other visual assets using design tools (e.g., Adobe Creative Suite, Canva, Figma)
- You maintain our company website, create templates, update content, implement SEO improvements and UI/UX optimizations
- You are responsible for our LinkedIn presence by creating engaging content, scheduling posts and analyzing performance metrics
- You conduct market research and competitive analyses to identify opportunities to improve our brand and content
Requirements
- Strong interest and passion for B2B software marketing, product, AI and automation
- Solid knowledge and several years of hands-on experience in digital marketing and demand generation / growth marketing in the B2B SaaS space, with a focus on SaaS enterprise software and AI
- Knowledge of LinkedIn marketing strategies and trends
- Basic knowledge of SEO, UX/UI and website analytics is a plus
- Experience with graphic design tools (Adobe Illustrator, Photoshop, InDesign or similar) and CMS platforms (e.g., WordPress, Webflow)
- Proficient with tools such as ChatGPT, Perplexity, n8n, Metabase, Google Analytics, HubSpot, Customer.io, Canva, Figma, Framer and SharePoint
- Creative mindset with strong attention to detail and excellent communication skills
- Analytical thinking, experience with data analysis & performance-driven campaigns, plus a strong hands-on mentality and pragmatism
- C-level (CEFR) proficiency in English and German, both written and spoken
- Willingness to travel to events and conferences
Benefits
- An attractive compensation model with individualized benefits
- The opportunity to benefit from the fast-growing generative AI market
- A fast-paced execution culture with local flexibility (remote work with regular in-office meetings)
- Structure your time independently to work as efficiently and successfully as possible
- Join an exciting startup founded by experienced entrepreneurs with a proven track record
- Close collaboration with the founding team offers strong development opportunities and room to grow in your responsibilities
- Make a decisive contribution to the effective brand building of DeepAdvisor
- A collaborative and supportive team environment in a dynamic and growing company
- An open error culture with direct feedback to grow and develop quickly
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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