Digital Marketing Manager developing and executing innovative marketing initiatives for healthcare. Collaborating with teams to drive engagement and optimize performance in campaigns across multiple channels.
About the role
- Manager of Digital Execution leading a team in digital marketing at Pacific Life. Collaborating to drive program efficiency using Salesforce Marketing Cloud and other tools.
Responsibilities
- Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
- Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed.
- Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design.
- Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.
- Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.
- Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
- Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
- Utilize project management systems for work intake, collaboration and tracking progress toward completion.
Requirements
- Bachelor’s degree or equivalent experience
- Salesforce Marketing Cloud Email Specialist Certification required
- 8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
- Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
- 6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
- Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
- 2+ years of hands-on experience with Structured Query Language (SQL)
- Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
- Direct leadership experience required, managing professional employees and/or supervisors
Benefits
- Your Benefits Start Day 1
- Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs.
- Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
- Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
- Paid Parental Leave as well as an Adoption Assistance Program
- Competitive 401k savings plan with company match and an additional contribution regardless of participation
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