Digital Marketing Consultant developing marketing strategies for financial advisors at LPL Financial. Collaborating with advisors to enhance their digital presence and drive business growth.
About the role
- Manager in Digital Marketing at Marsh leading SEO and paid media efforts across various platforms. Collaborating with teams to optimize campaigns while ensuring best practices in SEO management.
Responsibilities
- Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites
- Support SEO team with development and implementation of on-page and technical SEO improvements
- Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns
- Perform keyword, search intent, and topic research
- Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics
- Coordinate with in-market teams, legal, and content owners to deliver campaign assets
- Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront
- Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends
Requirements
- 4–6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads)
- Proven ability to conduct SEO audits and competitive gap analysis
- Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines
- Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio
- Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms
- Advanced skills in keyword research, especially in the context of AI-driven search behavior
- Excellent written and verbal communication in English
- Strong project/time management skills
Benefits
- Professional development opportunities
- Interesting work
- Supportive leaders
- Vibrant and inclusive culture
- Career opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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