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Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.
About the role
- Digital Marketing Intern assisting in creative assets, reports, and client marketing for Welldoc. Engaging in user testing, social media, and dashboard maintenance in a hybrid setup.
Responsibilities
- Assist the Marketing Cloud team with creative assets and deadlines.
- Generate marketing performance reports from various data sources.
- Maintain and enhance corporate and client dashboards in Google Data Studio.
- Develop and manage UTM links and naming conventions.
- Participate in User Acceptance Testing (UAT) and review of Marketing Cloud communications.
- Support WordPress landing page maintenance and updates.
- Assist in Social Media post creation.
- Manage App Store and Google Play review logs.
- Support Client Marketing with copy edits and versioning to ensure accurate documentation.
- Manage the translation process for client marketing material.
- Contribute to the development of Digital Marketing standard operating procedures.
- Perform other assigned duties.
Requirements
- Familiarity with advertising, social media, and marketing automation strategies and platforms.
- Salesforce Marketing Cloud experience a plus.
- Experience with marketing performance metrics and report building.
- Google Data Studio or PowerBI experience a plus.
- Proficiency in Google Docs and Microsoft Office suite.
- Strong written and verbal communication skills.
- Excellent project management, interpersonal, teamwork, organizational, and time management skills.
- Analytical, conceptual, and problem-solving abilities.
- Driven team member with multitasking and prioritization skills.
- Agile, responsive, and eager to learn.
- Passion for end-to-end B2B and B2C marketing.
Benefits
- Inclusive workplace
- Opportunity to make a real difference in healthcare
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