Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Digital Marketing Executive for the Chinese market developing innovative digital marketing strategies targeting local audiences. Responsible for executing campaigns and creating engaging content for diverse platforms.
Responsibilities
- Develop and execute digital marketing campaigns across various channels including social media, email marketing, and content marketing, specifically targeting the Chinese market.
- Manage and optimise paid media and PPC campaigns, ensuring effective allocation of budget to achieve maximum ROI.
- Create engaging content, including written posts, visuals, and videos, tailored to resonate with Chinese audiences.
- Conduct market research to identify trends and insights that inform marketing strategies.
- Monitor and report on the performance of marketing initiatives, utilizing data to drive strategic improvements.
- Collaborate with the creative team to produce compelling marketing materials that align with client objectives and brand guidelines.
- Stay updated on the latest tools, trends, and best practices in digital marketing and Chinese social media landscape.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-2 years of experience in digital marketing, preferably within a Chinese marketing context.
- Strong understanding of various Chinese digital platforms, including WeChat, Weibo, XHS, Douyin and Baidu.
- Proficient in creating engaging content for digital platforms, with strong writing skills in both Mandarin and English.
- Experience with data analysis tools and marketing software (e.g., Google Analytics, social media advertising tools).
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Excellent communication and presentation skills.
- Detail-oriented with strong organizational and time management skills.
Benefits
- Competitive salary
- Flexible working arrangements
- Options for career progression
- A friendly and supportive work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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