Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
About the role
- Digital Marketing Communications Specialist driving digital marketing initiatives for Siemens Healthineers' imaging solutions. Collaborating globally on campaigns and supporting product launches while achieving business objectives.
Responsibilities
- Developing and implementing promotional strategies to help achieve the Business Line objectives through a variety of marketing communications activities
- Driving, expanding, and enhancing digital execution of molecular imaging promotional events across all channels globally
- Leading digital campaign management for the Internet and Intranet, social media, search engine marketing, email, digital sponsorships, and cross-business initiatives
- Collaborating with global communications teams on initiatives that position the company as an overall leader in the medical imaging industry and building a strong brand
- Guiding content strategy through performance measurement, ROI digital assessment, and reporting
- Supporting the day-to-day digital operation of events including stakeholder collaboration, global product events, and documenting changes
Requirements
- BA/BS in Digital Marketing, Communications, English, Journalism, Advertising, or a related field
- Minimum of 5 years of experience in marketing, communications, or advertising
- Demonstrated experience with digital marketing tools such as content management systems, marketing automation tools, CRM, SEO, and social media
- Strong project management skills with experience in web development, content planning and development, messaging and positioning, brand management, digital communications, and social media
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
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