Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Digital Brand Manager leading digital transformation with a focus on animal health marketing strategy. Collaborating across diverse departments to enhance brand impact and drive sales growth.
Responsibilities
- Own digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tactics
- Drive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trends
- Manage advertising and marketing budgets and lead product/range improvements and new-product introductions
- Collaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brands
- Operate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D/technical, finance, procurement, supply chain)
Requirements
- Proven experience developing and executing digital strategies and multi-channel campaigns
- Up to date with digital marketing trends, measurement and optimisation best practice
- Experience with email automation platforms (eg Salesforce Marketing Cloud)
- Skilled in setting KPIs, monitoring performance and optimising campaigns
- Experience in Animal Health or knowledge of agriculture/farming systems preferred but not essential
- Strong collaborator, able to work across departments and demonstrate leadership competencies
- Creative flair with excellent written and interpersonal communication skills
- Able to manage multiple projects and meet tight deadlines
- Analytical and logical problem-solving skills
Benefits
- Comprehensive benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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