Data and Performance Specialist at Gocase creating marketing solutions with optimal ROI. Collaborating with teams to analyze performance metrics and provide insights.
Responsibilities
Participate in creating customized digital marketing solutions designed to deliver maximum return on investment.
Assist in monitoring performance indicators (KPIs).
Support the development of analytical reports on campaign results and the effectiveness of creatives used.
Keep up with best practices, trends, and innovations in digital marketing campaigns.
Translate data into actionable information to generate insights and identify opportunities.
Participate in weekly meetings with the Growth team and other departments, always focused on sales opportunities.
Provide support in building analyses and dashboards.
Support performance campaigns with a focus on Google Ads.
Collaborate with the content team to identify which creatives have the most potential to be produced.
Plan and execute commercial initiatives for the website.
Requirements
Degree in technology-related fields (e.g., Production Engineering, Civil Engineering, etc.).
Ability to think critically and solve problems creatively and effectively.
Ability to interpret metrics and generate insights for decision-making.
Enjoy learning and adapting quickly to change.
Comfortable working in a dynamic environment and interacting with different departments.
Enjoy collaborative environments and listening to others' perspectives.
Participation in extension projects: PET, Junior Enterprises, CEMP, among others.
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