Execute the Branded Webstores strategic plan, fully aligned with company and regional priorities.
Partner with Central, Regional, and Local eCommerce teams to implement the D2C strategy with consistency and excellence.
Lead sales growth initiatives for branded webstores and focused channels through innovative campaigns, activations, and new business models.
Drive Focused Channels sales development, identifying and scaling new revenue opportunities.
Define and execute pricing strategies, ensuring competitiveness and profitability.
Develop the affiliate and partnership strategy to expand reach while maintaining brand relevance.
Oversee daily operations: assortment/range management, SKU lifecycle, inventory coverage, pricing approvals, content/photo requirements, and delisting of underperforming SKUs.
Monitor sales, traffic, conversion, and profitability KPIs, providing insights and actionable recommendations.
Partner with supply chain & logistics teams to ensure seamless order fulfillment and post-purchase experience.
Collaborate with Marketing, SEO, CRM, and Website Content/Product teams to optimize visibility, media ROI, and consumer experience.
Drive continuous improvement initiatives with product and technology teams, testing and refining new features, tools, and ways of working.
Lead data-driven decision making by working with insights & analytics teams to understand consumer behavior and optimize performance.
Ensure a best-in-class digital shelf across webstores, focusing on UX, storytelling, and conversion optimization.
Drive personalization and experimentation initiatives to improve consumer journeys and engagement in collaboration with cross-functional terms.
Requirements
Bachelor’s or Master’s degree in Business, Marketing, eCommerce, or related field.
3+ years of experience in D2C eCommerce, with proven responsibility for sales and growth delivery across multiple markets.
Strong track record in P&L management, commercial planning, and digital channel expansion.
Solid experience with D2C platforms (e.g., Shopify, Commerce Cloud, Magento, or equivalent), digital marketing tools, and analytics platforms (Google Analytics, GA4, Power BI, etc.).
Proven ability to manage end-to-end eCommerce operations: merchandising, pricing, fulfilment, content, and customer service.
Experience driving cross-functional collaboration (marketing, supply chain, finance, IT, product) in a matrix organization.
Strong data and analytical mindset, comfortable using both qualitative and quantitative insights to guide decisions.
Exceptional stakeholder management and communication skills, with the ability to influence across seniority levels.
Benefits
Flexibility of work hours with hybrid work arrangement
Discounts on Electrolux products and services.
Medical & Hospitalization coverage.
Continuous investment in you and your development (professional development).
Job title
D2C Branded Webstores and Focused Channels Manager
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