Hybrid CRM Executive

at Smarkets

• Job title: CRM Executive
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• CRM Executive at Smarkets crafting targeted communications to enhance customer retention and engagement across various channels. Collaborating with data analysts to optimize campaigns and shared insights.

Responsibilities

• Drive Customer Retention: Craft and deliver compelling, targeted communications across email, SMS, and push notifications that resonate with users of both Smarkets and SBK.
• Own Campaign Execution: Manage the end-to-end process for customer campaigns, from strategic testing and scheduling to flawless deployment via our ESP.
• Turn Data into Action: Partner with our Data Analysts to meticulously track campaign performance against KPIs. You'll use these insights to refine our approach and report on weekly, monthly, and annual results.
• Master Customer Segmentation: Dive deep into our customer data to develop and manage sophisticated segmentation, ensuring we send the right message to the right user at the right time—whether they're new, active, or lapsed.
• Shape the Customer Journey: Assist in managing and optimising our automated lifecycle campaigns, creating a seamless experience from user onboarding and retention right through to churn prevention and reactivation.
• Champion a 'Test and Learn' Culture: Collaborate with our talented design team to constantly optimise our campaigns. You'll develop a robust testing strategy, experimenting with everything from send times and templates to creative content.

Requirements

• Proven experience working within CRM and Email Marketing
• Proven track record in working with databases and user segmentation
• Excellent written and verbal communication skills
• Strong time management with the ability to manage projects and prioritise
• A team player who shares our values
• A passion for sports

Benefits

• Stock options which vests over 4 years
• Pension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose the same
• Health insurance
• Fresh fruit and snacks provided in the office everyday! (tea, coffee, soft drinks also included)
• We’re a member of a cycle to work scheme
• We want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or training
• 25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next year!
• Flexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from home.
• 20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a year.
• We will provide you lunch everyday in the office - you don’t need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef Alex!