Content Management Werkstudent:in at e - motion, focusing on e - commerce and online marketing tasks. Engage in content creation and website optimization within a dynamic team atmosphere.
About the role
- Content & Cooperation Manager developing brand communication strategies for a modern funeral services company. Creating diverse content across channels and analyzing performance metrics to optimize campaigns.
Responsibilities
- Develop a holistic content and brand concept and manage all brand communication across our various channels
- Independently manage your marketing tasks, monitor their success, and work closely with our operational teams to develop a deep understanding of the business
- Manage our advertising and media partnerships from initial inquiry through to successful execution
- Create creative and diverse content (text, images, videos) for our digital channels, print materials, presentations, and newsletters
- Take responsibility for reporting and analysis of content and partnership performance to measure success and identify optimization opportunities
Requirements
- At least 2 years of experience in broad online marketing (not exclusively a content/SEO role)
- Good technical understanding, basic SEO knowledge, and confident use of CMS systems (e.g., WordPress) and HTML
- Solid user-level experience with analytics tools such as Google Analytics, GTM and Sistrix, as well as Excel and/or Google Sheets (including pivot tables)
- Knowledge of UX/UI is a plus
- Deep understanding of the Meta ecosystem (Business Suite, Facebook, Instagram) and the logic of social media algorithms
- Willingness to travel (approx. 2–3 site visits per month) and a Class B driving license
Benefits
- Room for your own ideas and initiative
- Opportunities for personal development and to grow with us
- Flat hierarchies and a strong sense of community where we value diversity — we use an informal, first-name culture
- Regular informal team events such as summer and Christmas parties and get-togethers
- Permanent employment contract
- 30 days annual leave
- Good networking with colleagues across Germany
- Friendly workplace in a pleasant atmosphere
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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