B2B Marketing Leader managing demand generation strategies for fintech solutions. Collaborating with sales and account management to drive growth through effective marketing campaigns.
About the role
- Commercial Marketing Manager leading T-Mobile's broadband digital sales experiences across various channels. Driving performance and optimizing customer journeys for growth in broadband activations.
Responsibilities
- Own the digital roadmap for broadband channels (Web, T-Life, Affiliates)
- Lead digital-first sales experiences and continuously optimize performance in partnership with Postpaid and Prepaid Channel Managers
- Collaborate across teams — Enablement, BI, and Product — to launch new digital capabilities and system enhancements
- Track and optimize KPIs including traffic, CPL, CPGA, attach, and conversion to improve funnel performance
- Bridge digital and retail, ensuring an integrated, customer-first experience across all sales touchpoints
- Drive go-to-market readiness for new offers, promotions, and digital capabilities
Requirements
- 4+ years of experience in digital sales, channel management, or eCommerce performance roles
- Hands-on experience with Adobe Analytics, Tableau, and Power BI
- Strong understanding of conversion funnels and customer journey optimization
- Excellent communication and stakeholder management skills
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- access to commuter and transit programs
Job title
Job type
Experience level
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Degree requirement
Tech skills
Location requirements
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