Senior Director managing wealth management advisors in Coralville, IA. Driving client relationship growth and strategic business initiatives for TIAA.
About the role
- Client Director leading strategic initiatives across key accounts for marketing performance and client satisfaction. Utilizing AI and advanced analytics to optimize campaign strategies and foster long-term relationships.
Responsibilities
- Serve as the senior strategic lead for client accounts, building and maintaining long-term client relationships grounded in trust and value delivery
- Lead the development, presentation, and execution of integrated recruitment marketing strategies aligned to client goals
- Utilize AI-driven tools to analyze campaign data, surface actionable insights, and enhance client reporting and strategic decision-making
- Proactively identify opportunities for campaign optimization, account growth, and cross-sell of broader Recruitics solutions
- Oversee programmatic campaign configurations and optimizations, leveraging automation tools and predictive analytics where possible
- Design and execute A/B testing plans; use AI platforms to automate hypothesis generation and speed up optimization cycles
- Partner with internal cross-functional teams and external vendors to maximize campaign success and ROI
- Maintain high data integrity across platforms and ensure tracking, pacing, and reporting are accurate and comprehensive
- Actively contribute to strategic company initiatives around AI innovation, digital transformation, and performance excellence
- Serve as a resource for Quarterly Business Reviews (QBRs), creating strategic growth plans using both traditional analytics and AI-derived insights
- Continuously learn and stay informed of AI advancements and digital marketing trends to provide cutting-edge solutions to clients
- Flexibly support evolving business needs, special projects, and innovation pilots as assigned
Requirements
- Bachelor’s degree in marketing, business, analytics, communications, or a related field required
- 5+ years of digital marketing, advertising, or account leadership experience, preferably in an agency environment
- Prior experience with AI applications in marketing and client management strongly preferred
- Previous team leadership or coaching experience is a plus
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