Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Strategy Lead at Tribe X defining and driving strategic brand direction. Collaborating with teams to build emotionally resonant brand strategies in a digital-first environment.
Responsibilities
- Define and Deliver Brand Clarity
- Support the creation of brand strategies that are simple, inspiring, and actionable.
- Ensure each brand’s foundation is documented, presented, and approved within defined timelines.
- Guide and Enable Client Partner Teams
- Co-design and run training sessions that help account and client-facing teams master brand thinking and briefing.
- Measure success by how effectively teams can brief creatives with clarity and confidence.
- Bridge Strategy with Digital and Social
- Translate brand foundations into digital behavior ensuring tone, content, and creative output stay true to the brand online.
- Partner with creative and media teams to maintain alignment between strategy and execution.
- Drive Insight and Cultural Relevance
- Continuously bring social, cultural, and consumer insights into the agency.
- Contribute to internal sessions or updates that keep Tribe X thinking ahead of the curve.
- Maintain Strategic Quality and Consistency
- Support in reviewing and refining strategic outputs to ensure excellence across teams.
- Help develop tools, templates, and frameworks that raise the standard of brand building across the agency.
Requirements
- 5–7 years of experience in brand strategy, planning, or creative strategy
- Proven experience contributing to brand platforms from positioning and storytelling to tone of voice.
- Strong understanding of digital culture and how people engage with brands online.
- Curiosity about people and culture able to spot and explain emerging behaviors.
- Excellent communication and presentation skills.
- A collaborative mindset, thrives in guiding teams and learning from others.
- Experience with luxury, lifestyle, or purpose-driven brands (Nice to Have)
- Understanding of creative production, media, or content planning (Nice to Have)
- Comfort facilitating internal or client workshops (Nice to Have)
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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