Hybrid Brand Strategy Lead

Posted 3 weeks ago

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About the role

  • Define and Deliver Brand Clarity
  • Support the creation of brand strategies that are simple, inspiring, and actionable.
  • Ensure each brand’s foundation is documented, presented, and approved within defined timelines.
  • Guide and Enable Client Partner Teams
  • Co-design and run training sessions that help account and client-facing teams master brand thinking and briefing.
  • Measure success by how effectively teams can brief creatives with clarity and confidence.
  • Bridge Strategy with Digital and Social
  • Translate brand foundations into digital behavior ensuring tone, content, and creative output stay true to the brand online.
  • Partner with creative and media teams to maintain alignment between strategy and execution.
  • Drive Insight and Cultural Relevance
  • Continuously bring social, cultural, and consumer insights into the agency.
  • Contribute to internal sessions or updates that keep Tribe X thinking ahead of the curve.
  • Maintain Strategic Quality and Consistency
  • Support in reviewing and refining strategic outputs to ensure excellence across teams.
  • Help develop tools, templates, and frameworks that raise the standard of brand building across the agency.

Requirements

  • 5–7 years of experience in brand strategy, planning, or creative strategy
  • Proven experience contributing to brand platforms from positioning and storytelling to tone of voice.
  • Strong understanding of digital culture and how people engage with brands online.
  • Curiosity about people and culture able to spot and explain emerging behaviors.
  • Excellent communication and presentation skills.
  • A collaborative mindset, thrives in guiding teams and learning from others.
  • Experience with luxury, lifestyle, or purpose-driven brands (Nice to Have)
  • Understanding of creative production, media, or content planning (Nice to Have)
  • Comfort facilitating internal or client workshops (Nice to Have)

Benefits

  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities

Job title

Brand Strategy Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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