Hybrid Brand Manager, Desserts

Posted last week

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About the role

  • Take full responsibility for managing the WINIARY Desserts portfolio in the Polish market, including P&L ownership and long-term strategy development
  • Define and implement short- and long-term strategies for dessert categories based on insights, trends, and business needs
  • Manage P&L, portfolio, and PFME planning, ensuring profitable growth
  • Lead NPD (new product development) projects from concept to launch in collaboration with cross-functional teams and factories
  • Develop and execute 360° marketing communication, from big idea to activation, across TV, digital, social, and influencer channels
  • Coordinate marketing plan implementation with category, sales, supply chain, finance, RSA and other departments
  • Monitor market, competitors, and consumer trends (Nielsen data, YouGov, internal and external reports) and recommend actions
  • Oversee agency partnerships and drive initiatives to strengthen brand perception and growth
  • Supervise one direct report
  • Collaborate closely with factories and cross-functional teams to deliver product innovation and renovation

Requirements

  • University degree in business management/marketing/economics (would be a plus)
  • 4+ years’ experience in marketing or in other similar role
  • FMCG experience is a strong plus
  • Polish & English – fluent written and spoken
  • Strong learning agility and a proactive, “can-do” attitude
  • Excellent relationship, project management, and communication skills
  • Ability to balance teamwork with independent ownership
  • Exposure to senior leadership and ability to represent brand interests
  • Strategic and analytical mindset
  • Strong presentation skills
  • Capacity to manage complexity and deliver results in dynamic environments
  • Trend sensitivity and strategic curiosity

Benefits

  • Full-time employment contract
  • private medical care Lux Med
  • life insurance
  • Pension Fund
  • Social Fund
  • Multisport card
  • discounts in the canteen and Nestlé boutique
  • free parking
  • Interesting and challenging work in an international company
  • Possibility to work in a dynamic team of professionals and leaders
  • Work atmosphere based on respect, cooperation and openness to diversity
  • Flexible working hours
  • hybrid work (up to 10days remote work per month)
  • “DbajMY’ program supporting employees’ health and wellbeing
  • Benefits for parents: welcome gift upon the birth of a child
  • Additional day off for fathers upon child's birth
  • Additional 4-week fully paid leave for father or Second Carer
  • Additional day off for childcare until the child's 14th birthday
  • Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions

Job title

Brand Manager, Desserts

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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