Brand Manager activation of PRINGLES in Warsaw, Poland. Responsible for executing yearly brand plan and accountable for market share performance.
About the role
- Senior Brand Manager at Mondelēz International leading brand growth for Cote d'Or & Toblerone in Belgium and the Netherlands. Overseeing marketing strategies, consumer insights, and product launches.
Responsibilities
- Responsible for brand growth in both Belgium and the Netherlands
- Analyze market data to monitor category and brand dynamics
- Leverage consumer research to identify emerging needs and opportunities
- Translate insights into actionable brand and category initiatives
- Develop and execute the annual brand plan aligned with regional strategy and local market dynamics
- Define clear brand positioning and growth drivers
- Lead integrated marketing campaigns (digital & social, TV, OOH, instore, etc.)
- Track and optimize campaign performance (ROI, Brand KPI’s, awareness, consideration, penetration)
- Identify growth opportunities based on consumer insights and market trends
- Lead end-to-end product launches
- Lead a team of 6 senior and junior marketing professionals with focus on strong talent and performance management
- Partner with multifunctional teams to drive best-in-class execution of brand and portfolio strategy
Requirements
- Master’s Degree, preferably in Marketing, Business Administration or related field
- Min. 8-10 years of FMCG brand marketing experience, experience managing localized brands preferred
- Proven track record in brand and portfolio strategy, equity & innovation development
- Local Benelux market knowledge and experience preferred
- Solid strategic thinking with strong execution skills
- Consumer centric mindset
- Passion for brand building with strong creative judgment and storytelling ability
- Data-driven decision making through strong analytical skills and financial acumen
- Strong people management and leadership skills; experience working in matrix organization
Benefits
- Relocation Support Available? No
- Mondelēz International is an equal opportunity employer
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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