Senior Brand Manager at Mondelēz International leading brand growth for Cote d'Or & Toblerone in Belgium and the Netherlands. Overseeing marketing strategies, consumer insights, and product launches.
About the role
- Senior Brand Manager for Nestlé responsible for managing brand strategy and execution. Focused on consumer engagement and brand portfolio innovation in the food and beverage sector.
Responsibilities
- Chooses target consumers by using attractiveness and ability to win
- Develops consumer insight
- Understands target consumer perceived values of brands
- Develops Brand Essence
- Delivers tastiest and healthiest food/beverage experiences within brand portfolio
- Develops brand portfolio strategy
- Contributes to pricing and promotional strategy
- Proposes brand portfolio for key channels and key customers
- Develops and successfully executes Bigger, Bolder and Better innovation & renovation for her/his brands
- Manages the development and execution of strong functionally aligned brand and ICP plans
- Understands business impact and prioritizes PFME and TTS investment of her/his brands
- Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences
- Works in partnership with communication agencies
Requirements
- Minimum 3 years experience in marketing
- 2 years in other function ideally in Sales at Nestlé or equivalent FMCG
- Experience in leading and managing cross functional team
- Experience in at least 1 product launch from ideation to launch
- Bachelor's Degree in Marketing, Business Administration, Communications or other relevant fields
Benefits
- Joining Nestlé means you are joining the largest Food and Beverage Company in the world.
- A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.
- With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
Job title
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Experience level
Salary
Not specified
Degree requirement
Location requirements
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