Hybrid Brand Engagement Manager

at SMB Team

• Job title: Brand Engagement Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $85,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Philadelphia, United States

About the role

• Brand Engagement Manager driving top of funnel growth and full funnel acceleration. This role focuses on brand visibility and engagement at a leading legal marketing firm.

Responsibilities

• Drive SMB Team top of funnel growth and full funnel acceleration through brand visibility and engagement.
• Own and execute B2B organic social media strategy, manage social engagement across channels, and moderate online communities.
• Build a loyal, active audience through owned and third-party communities.
• Be a key driver in B2B content strategy and creation, amplifying the expertise within our company and extending its impact on lead generation.
• Work in close partnership with Sales, Client Services/Product, and Marketing to connect engagement to revenue.

Requirements

• 5-10+ years of experience in social media management, community engagement, and content creation, preferably in a similar industry.
• Community management experience, managing online groups, fostering positive discussions, and addressing customer concerns.
• Social media scheduling proficiency — has managed content calendars and scheduling systematically.
• Content creation and editing skills — able to write clear, engaging, brand-aligned blogs, articles, case studies etc.
• Strong analytics background — comfortable interpreting data, using it to optimize campaigns, and presenting insights to leadership. Experience with tools such as HubSpot, Google Analytics, and social media analytics reporting platforms.
• Strategic thinker + detailed, hands-on executor — able to own strategy and also roll up sleeves to implement, test, and refine multiple campaigns.
• Strong problem solving and conflict-resolution skills, particularly in online community interactions.
• Team player, who enjoys being a part of a collaborative, growth-oriented team
• This is a fully remote position but requires candidates live within driving distance of our office in Bala Cynwyd, PA, for periodic content creation and other meetings as needed.

Benefits

• We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
• FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
• EDUCATION – Team member education and learning budget on courses, events and books.
• FUN – Company activities, outings, and retreats.
• INVESTMENTS – 401(k) with a 3% Match.
• WORK STYLE – WFH or come to the office. The choice is yours!