Brand Engagement Manager driving top of funnel growth and full funnel acceleration. This role focuses on brand visibility and engagement at a leading legal marketing firm.
Responsibilities
Drive SMB Team top of funnel growth and full funnel acceleration through brand visibility and engagement.
Own and execute B2B organic social media strategy, manage social engagement across channels, and moderate online communities.
Build a loyal, active audience through owned and third-party communities.
Be a key driver in B2B content strategy and creation, amplifying the expertise within our company and extending its impact on lead generation.
Work in close partnership with Sales, Client Services/Product, and Marketing to connect engagement to revenue.
Requirements
5-10+ years of experience in social media management, community engagement, and content creation, preferably in a similar industry.
Community management experience, managing online groups, fostering positive discussions, and addressing customer concerns.
Social media scheduling proficiency — has managed content calendars and scheduling systematically.
Content creation and editing skills — able to write clear, engaging, brand-aligned blogs, articles, case studies etc.
Strong analytics background — comfortable interpreting data, using it to optimize campaigns, and presenting insights to leadership. Experience with tools such as HubSpot, Google Analytics, and social media analytics reporting platforms.
Strategic thinker + detailed, hands-on executor — able to own strategy and also roll up sleeves to implement, test, and refine multiple campaigns.
Strong problem solving and conflict-resolution skills, particularly in online community interactions.
Team player, who enjoys being a part of a collaborative, growth-oriented team
This is a fully remote position but requires candidates live within driving distance of our office in Bala Cynwyd, PA, for periodic content creation and other meetings as needed.
Benefits
We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
EDUCATION – Team member education and learning budget on courses, events and books.
FUN – Company activities, outings, and retreats.
INVESTMENTS – 401(k) with a 3% Match.
WORK STYLE – WFH or come to the office. The choice is yours!
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